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The AI Marketing Playbook : Concepts • Methods • Applications Second Edition / Mark Lamplugh.

By: Material type: TextTextPublisher: Dulles, VA : Mercury Learning and Information, [2024]Copyright date: 2024Description: 1 online resourceContent type:
Media type:
Carrier type:
ISBN:
  • 9781501522895
  • 9781501520044
  • 9781501520037
Subject(s): Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Contents -- Preface -- Chapter 1: Introduction to Artificial Intelligence Marketing -- Chapter 2: Understanding Artificial Intelligence and Machine Learning -- Chapter 3: Preparing Your Data for Artificial Intelligence -- Chapter 4: Using Artificial Intelligence to Analyze Customer Behavior -- Chapter 5: Personalization with Artificial Intelligence -- Chapter 6: Chatbots and Artificial Intelligence-Powered Customer Service -- Chapter 7: Image and Video Recognition with Artificial Intelligence -- Chapter 8: Using Artificial Intelligence (AI) for Social Media Marketing -- Chapter 9: Predictive Analytics with Artificial Intelligence (AI) -- Chapter 10: Email Marketing with Artificial Intelligence (AI) -- Chapter 11: Search Engine Optimization (SEO) with Artificial Intelligence (AI) -- Chapter 12: Using Artificial Intelligence for Content Marketing -- Chapter 13: Marketing Automation with Artificial Intelligence (AI) -- Chapter 14: Using Artificial Intelligence (AI) for Sales Enablement -- Chapter 15: Ethical Considerations and the Future of Artificial Intelligence (AI) in Marketing -- Index
Summary: Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape. FEATURES Includes step-by-step guides for implementing AI tools in SEO, social media, and email Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service Features real-world cases from leading companies like Netflix, Amazon, and Spotify Uses AI tools to transform customer data into actionable insights for more effective campaigns TABLE OF CONTENTS1: Introduction to AI Marketing. 2: Understanding AI and Machine Learning. 3: Preparing Your Data for AI. 4: Using AI to Analyze Customer Behavior. 5: Personalization with AI. 6: Chatbots and AI-Powered Customer Service. 7: Image and Video Recognition with AI. 8: Using AI for Social Media Marketing. 9: Predictive Analytics with AI. 10: Email Marketing with AI. 11: Search Engine Optimization with AI. 12: Using AI for Content Marketing. 13: Marketing Automation with AI. 14: Using AI for Sales Enablement. 15: Ethical Considerations and the Future of AI in Marketing.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9781501520037

Frontmatter -- Contents -- Preface -- Chapter 1: Introduction to Artificial Intelligence Marketing -- Chapter 2: Understanding Artificial Intelligence and Machine Learning -- Chapter 3: Preparing Your Data for Artificial Intelligence -- Chapter 4: Using Artificial Intelligence to Analyze Customer Behavior -- Chapter 5: Personalization with Artificial Intelligence -- Chapter 6: Chatbots and Artificial Intelligence-Powered Customer Service -- Chapter 7: Image and Video Recognition with Artificial Intelligence -- Chapter 8: Using Artificial Intelligence (AI) for Social Media Marketing -- Chapter 9: Predictive Analytics with Artificial Intelligence (AI) -- Chapter 10: Email Marketing with Artificial Intelligence (AI) -- Chapter 11: Search Engine Optimization (SEO) with Artificial Intelligence (AI) -- Chapter 12: Using Artificial Intelligence for Content Marketing -- Chapter 13: Marketing Automation with Artificial Intelligence (AI) -- Chapter 14: Using Artificial Intelligence (AI) for Sales Enablement -- Chapter 15: Ethical Considerations and the Future of Artificial Intelligence (AI) in Marketing -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape. FEATURES Includes step-by-step guides for implementing AI tools in SEO, social media, and email Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service Features real-world cases from leading companies like Netflix, Amazon, and Spotify Uses AI tools to transform customer data into actionable insights for more effective campaigns TABLE OF CONTENTS1: Introduction to AI Marketing. 2: Understanding AI and Machine Learning. 3: Preparing Your Data for AI. 4: Using AI to Analyze Customer Behavior. 5: Personalization with AI. 6: Chatbots and AI-Powered Customer Service. 7: Image and Video Recognition with AI. 8: Using AI for Social Media Marketing. 9: Predictive Analytics with AI. 10: Email Marketing with AI. 11: Search Engine Optimization with AI. 12: Using AI for Content Marketing. 13: Marketing Automation with AI. 14: Using AI for Sales Enablement. 15: Ethical Considerations and the Future of AI in Marketing.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 20. Nov 2024)