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Entrepreneurial Valuation : An Entrepreneur’s Guide to Getting into the Minds of Customers / Mark Packard.

By: Material type: TextTextPublisher: Berlin ; Boston : De Gruyter, [2022]Copyright date: ©2022Description: 1 online resource (XII, 205 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9783110750676
  • 9783110750843
  • 9783110750805
Subject(s): DDC classification:
  • 658.4/21 23/eng/20221020
LOC classification:
  • HB615 .P345 2022
  • HB615 .P345 2022
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Preface -- Contents -- Section 1: What is Value? -- Chapter 1 A History of Value -- Chapter 2 Where Modern Entrepreneurship Theory Goes Awry -- Chapter 3 Value as a Process -- Section 2: The Value Learning Cycle -- Chapter 4 Predictive Valuations -- Chapter 5 Exchange Value -- Chapter 6 The Value Experience -- Chapter 7 Assessment Valuations -- Section 3: Learning from your Customers -- Chapter 8 Entrepreneurial Empathy -- Chapter 9 Learning through Communication -- Chapter 10 Learning from Observation -- Chapter 11 Learning from Yourself -- Section 4: Facilitating Real Value -- Chapter 12 Innovating a Value Proposition -- Chapter 13 Managing Value Uncertainty -- Chapter 14 Customer Uncertainty and Value Diffusion -- Section 5: Understanding Entrepreneurial Economics -- Chapter 15 The Market Process -- Chapter 16 Regulation, Markets, and Entrepreneurship -- Chapter 17 Continuing Your Learning Journey -- List of Figures -- Index
Summary: Value is a verb, and entrepreneurial valuation is the process of figuring out what others (should) value. The process is a challenging one, fraught with difficulties. If you are considering your own entrepreneurial journey, how do you start? How do you come up with a good idea? How do you know if your idea is good or if consumers would pay for it? Entrepreneurial Valuation brings to life cutting-edge research on value theory, challenging the prevailing wisdom that entrepreneurial valuation is as simple as asking consumers what they want. In fact, consumers often don’t know what they (should) want. Value is a learning process, and consumers are learning what to want over time. Entrepreneurial Valuation will teach you how to follow consumers through this value learning process until you understand them enough to lead themon their journey.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9783110750805

Frontmatter -- Preface -- Contents -- Section 1: What is Value? -- Chapter 1 A History of Value -- Chapter 2 Where Modern Entrepreneurship Theory Goes Awry -- Chapter 3 Value as a Process -- Section 2: The Value Learning Cycle -- Chapter 4 Predictive Valuations -- Chapter 5 Exchange Value -- Chapter 6 The Value Experience -- Chapter 7 Assessment Valuations -- Section 3: Learning from your Customers -- Chapter 8 Entrepreneurial Empathy -- Chapter 9 Learning through Communication -- Chapter 10 Learning from Observation -- Chapter 11 Learning from Yourself -- Section 4: Facilitating Real Value -- Chapter 12 Innovating a Value Proposition -- Chapter 13 Managing Value Uncertainty -- Chapter 14 Customer Uncertainty and Value Diffusion -- Section 5: Understanding Entrepreneurial Economics -- Chapter 15 The Market Process -- Chapter 16 Regulation, Markets, and Entrepreneurship -- Chapter 17 Continuing Your Learning Journey -- List of Figures -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Value is a verb, and entrepreneurial valuation is the process of figuring out what others (should) value. The process is a challenging one, fraught with difficulties. If you are considering your own entrepreneurial journey, how do you start? How do you come up with a good idea? How do you know if your idea is good or if consumers would pay for it? Entrepreneurial Valuation brings to life cutting-edge research on value theory, challenging the prevailing wisdom that entrepreneurial valuation is as simple as asking consumers what they want. In fact, consumers often don’t know what they (should) want. Value is a learning process, and consumers are learning what to want over time. Entrepreneurial Valuation will teach you how to follow consumers through this value learning process until you understand them enough to lead themon their journey.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mai 2023)