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Big Data : A Road Map for Successful Digital Marketing / ed. by Amandeep Singh, Rohit Bansal, Sandhir Sharma.

Contributor(s): Material type: TextTextPublisher: Berlin ; Boston : De Gruyter, [2022]Copyright date: ©2022Description: 1 online resource (X, 244 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9783110738414
  • 9783110733785
  • 9783110733716
Subject(s): DDC classification:
  • 658.8/72 23/eng/20221026
LOC classification:
  • HF5415.1265 .B54 2022eb
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Contents -- Preface -- Chapter 1 AIC Algorithm for Employee Motivation -- Chapter 2 Big Data Analytics in Predicting Consumer -- Chapter 3 Using Big Data on Customer Behavioral Analysis in Indonesia -- Chapter 4 Customer Vision with Big Data Analytics -- Chapter 5 Digital Transformation in Real Estate Marketing: A Review -- Chapter 6 Drivers of Bank Penetration: A Bankers’ Perspective -- Chapter 7 Elaborative Perceptions on Big Data and Social Media Analytics -- Chapter 8 Impacts of Big Data on Mobile Marketing (Big Data and Mobile Marketing) -- Chapter 9 Implications of Big Data in Execution of Social CRM Techniques: Cases from Developed and Emerging Economies -- Chapter 10 Leveraging Big Data for Digital Marketing -- Chapter 11 Performance Analysis of Algorithms Used for Workflow Scheduling in Cloud Environment -- Chapter 12 Role and Impact of Big Data Analytics Determinants in Improving Supply Chain Agility -- Chapter 13 Role of Big Data in Growth of Digital Marketing -- Chapter 14 Text Mining Applied as Business Intelligence in the Tourism Industry -- Chapter 15 Big Data: Impact on Digital Era of Twenty-First Century -- Chapter 16 Enhanced Customer Experience through Reasoned Big Data Analytics Strategies -- Chapter 17 Asymmetries in Concepts of Digital Asset Pricing Sustainability Literature -- List of Figures -- List of Tables -- List of Contributors -- About the Editors -- Index
Summary: Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9783110733716

Frontmatter -- Contents -- Preface -- Chapter 1 AIC Algorithm for Employee Motivation -- Chapter 2 Big Data Analytics in Predicting Consumer -- Chapter 3 Using Big Data on Customer Behavioral Analysis in Indonesia -- Chapter 4 Customer Vision with Big Data Analytics -- Chapter 5 Digital Transformation in Real Estate Marketing: A Review -- Chapter 6 Drivers of Bank Penetration: A Bankers’ Perspective -- Chapter 7 Elaborative Perceptions on Big Data and Social Media Analytics -- Chapter 8 Impacts of Big Data on Mobile Marketing (Big Data and Mobile Marketing) -- Chapter 9 Implications of Big Data in Execution of Social CRM Techniques: Cases from Developed and Emerging Economies -- Chapter 10 Leveraging Big Data for Digital Marketing -- Chapter 11 Performance Analysis of Algorithms Used for Workflow Scheduling in Cloud Environment -- Chapter 12 Role and Impact of Big Data Analytics Determinants in Improving Supply Chain Agility -- Chapter 13 Role of Big Data in Growth of Digital Marketing -- Chapter 14 Text Mining Applied as Business Intelligence in the Tourism Industry -- Chapter 15 Big Data: Impact on Digital Era of Twenty-First Century -- Chapter 16 Enhanced Customer Experience through Reasoned Big Data Analytics Strategies -- Chapter 17 Asymmetries in Concepts of Digital Asset Pricing Sustainability Literature -- List of Figures -- List of Tables -- List of Contributors -- About the Editors -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023)