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Mobilizing Invisible Assets / Hiroyuki Itami, Thomas W. Roehl.

By: Contributor(s): Material type: TextTextPublisher: Cambridge, MA : Harvard University Press, [2021]Copyright date: ©1987Description: 1 online resource (200 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9780674038981
Subject(s): DDC classification:
  • 658.4012
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- Foreword -- Preface -- Contents -- 1 The Concept of Strategic Dynamics -- 2 Invisible Assets -- 3 Customer Fit -- 4 Competitive Fit -- 5 Technological Fit -- 6 Resource Fit -- 7 Organizational Fit -- 8 Overextension and Invisible Assets -- Epilogue In Pursuit of Strategic Thinking -- Works Cited -- General References -- Index
Summary: Successful corporate strategies, says this leading professor of management, depend upon dynamic marshaling of a firm's “invisible assets”—information-based resources such as technological know-how, the visibility of a brand name, or knowledge of a customer base—as well as tangible assets such as people, goods, and money. Hiroyuki Itami emphasizes the ways strategy must fit the firm's external environment (customers, competitors, and ever-changing technology) and also the importance of internal fit within the organization. He uses invisible assets as a single organizing concept to discuss the appropriateness of strategy in each area. Strategy, Itami insists, must be adapted to rapidly changing conditions and must sometimes be prepared in advance of expected change. The most powerful strategy may often intentionally create imbalance in the short run in order to accumulate invisible assets and energize the organization. Itami examines successful strategies of Japanese firms, which have always operated in an environment of uncertainty and all-pervasive change. Sony and Honda are not the only examples, however—Itami also discusses IBM, Volkswagen, and the Swiss watch industry. The range of examples gives the book wide applicability and appeal to American business executives, who are now facing a similar situation of rapid change. The clarity and sound construction of Itami's argument will make it useful not only to MBAs and theorists of international business and comparative management, but also to “real world” planners and managers who are currently coping with just the sort of situations Itami describes.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780674038981

Frontmatter -- Foreword -- Preface -- Contents -- 1 The Concept of Strategic Dynamics -- 2 Invisible Assets -- 3 Customer Fit -- 4 Competitive Fit -- 5 Technological Fit -- 6 Resource Fit -- 7 Organizational Fit -- 8 Overextension and Invisible Assets -- Epilogue In Pursuit of Strategic Thinking -- Works Cited -- General References -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Successful corporate strategies, says this leading professor of management, depend upon dynamic marshaling of a firm's “invisible assets”—information-based resources such as technological know-how, the visibility of a brand name, or knowledge of a customer base—as well as tangible assets such as people, goods, and money. Hiroyuki Itami emphasizes the ways strategy must fit the firm's external environment (customers, competitors, and ever-changing technology) and also the importance of internal fit within the organization. He uses invisible assets as a single organizing concept to discuss the appropriateness of strategy in each area. Strategy, Itami insists, must be adapted to rapidly changing conditions and must sometimes be prepared in advance of expected change. The most powerful strategy may often intentionally create imbalance in the short run in order to accumulate invisible assets and energize the organization. Itami examines successful strategies of Japanese firms, which have always operated in an environment of uncertainty and all-pervasive change. Sony and Honda are not the only examples, however—Itami also discusses IBM, Volkswagen, and the Swiss watch industry. The range of examples gives the book wide applicability and appeal to American business executives, who are now facing a similar situation of rapid change. The clarity and sound construction of Itami's argument will make it useful not only to MBAs and theorists of international business and comparative management, but also to “real world” planners and managers who are currently coping with just the sort of situations Itami describes.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)

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