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The Persuadable Voter : Wedge Issues in Presidential Campaigns / Todd G. Shields, D. Sunshine Hillygus.

By: Contributor(s): Material type: TextTextPublisher: Princeton, NJ : Princeton University Press, [2014]Copyright date: ©2009Edition: Course BookDescription: 1 online resource (272 p.) : 21 line illus. 17 tablesContent type:
Media type:
Carrier type:
ISBN:
  • 9780691143361
  • 9781400831593
Subject(s): DDC classification:
  • 324.70973
LOC classification:
  • JK528 .H55 2008
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Contents -- List of Illustrations -- List of Tables -- Acknowledgments -- One. Wedge Issues in Presidential Campaigns -- Two. The Reciprocal Campaign -- Three. Measuring the Persuadable Partisan -- Four. Capturing Campaign Persuasion -- Five. The Republican Southern Strategy: A Case Study of the Reciprocal Campaign -- Six. Candidate Strategy in the 2004 Campaign -- Seven. Conclusions: Consequences for Democratic Governance -- Appendix 1. Question Wording and Coding -- Appendix 2. Content Analysis Coding -- Appendix 3. Statistical Results -- Bibliography -- Index
Summary: The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9781400831593

Frontmatter -- Contents -- List of Illustrations -- List of Tables -- Acknowledgments -- One. Wedge Issues in Presidential Campaigns -- Two. The Reciprocal Campaign -- Three. Measuring the Persuadable Partisan -- Four. Capturing Campaign Persuasion -- Five. The Republican Southern Strategy: A Case Study of the Reciprocal Campaign -- Six. Candidate Strategy in the 2004 Campaign -- Seven. Conclusions: Consequences for Democratic Governance -- Appendix 1. Question Wording and Coding -- Appendix 2. Content Analysis Coding -- Appendix 3. Statistical Results -- Bibliography -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jul 2021)