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Micro MBA : Theory and Practice / ed. by Carolina Machado, J. Paulo Davim.

Contributor(s): Material type: TextTextPublisher: Berlin ; Boston : De Gruyter, [2018]Copyright date: ©2018Description: 1 online resource (XIII, 171 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9783110481167
  • 9783110481266
  • 9783110481907
Subject(s): LOC classification:
  • HF1106 .M47 2018
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- Preface -- Contents -- Brief biographical sketches of editors -- 1. Organizational culture: forces that shape thinking, behavior, and success -- 2. Corporate social responsibility reporting and sustainability -- 3. Project management -- 4. Consumer behavior: the importance of millennials in the tourism industry -- 5. Performance appraisal: a critical tool in effective human resource management -- 6. Job analysis: an application in a knowledge-intensive, high-performance SME -- Index
Summary: Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9783110481907

Frontmatter -- Preface -- Contents -- Brief biographical sketches of editors -- 1. Organizational culture: forces that shape thinking, behavior, and success -- 2. Corporate social responsibility reporting and sustainability -- 3. Project management -- 4. Consumer behavior: the importance of millennials in the tourism industry -- 5. Performance appraisal: a critical tool in effective human resource management -- 6. Job analysis: an application in a knowledge-intensive, high-performance SME -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)