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Marketing National Parks for Sustainable Tourism / Stephen L. Wearing, Stephen Schweinsberg, John Tower.

By: Contributor(s): Material type: TextTextSeries: Aspects of Tourism ; 72Publisher: Bristol, UK; Blue Ridge Summit, PA : Channel View Publications, [2016]Copyright date: ©2016Description: 1 online resource (168 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9781845415587
  • 9781845415594
Subject(s): DDC classification:
  • 363.68068 23
LOC classification:
  • SB486.M35 W43 2016
  • SB486.M35
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Contents -- Case Studies -- Tables and Figures -- 1. An Environmental Context for Sustainable National Park Marketing -- 2. Mainstream to Alternative Tourism Marketing -- 3. Sustainable Tourism Marketing - A Wicked Policy Challenge for Park Managers -- 4. Approaches to Marketing Ephemeral Tourist Experiences -- 5. The Multifaceted Rural, Power and the Marketing of Culture through Interpretation -- 6. Tragedy of the Commons or Solution for the Commons -- References -- Index
Summary: This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9781845415594

Frontmatter -- Contents -- Case Studies -- Tables and Figures -- 1. An Environmental Context for Sustainable National Park Marketing -- 2. Mainstream to Alternative Tourism Marketing -- 3. Sustainable Tourism Marketing - A Wicked Policy Challenge for Park Managers -- 4. Approaches to Marketing Ephemeral Tourist Experiences -- 5. The Multifaceted Rural, Power and the Marketing of Culture through Interpretation -- 6. Tragedy of the Commons or Solution for the Commons -- References -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)