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Nation Branding in Modern History / ed. by Carolin Viktorin, Marcel K. Will, Annika Estner, Jessica C. E. Gienow-Hecht.

Contributor(s): Material type: TextTextSeries: Explorations in Culture and International History ; 9Publisher: New York ; Oxford : Berghahn Books, [2018]Copyright date: ©2018Description: 1 online resource (300 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9781785339233
  • 9781785339240
Subject(s): DDC classification:
  • 327.2 23/eng/20230216
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- Contents -- Illustrations -- Acknowledgments -- Introduction: Beyond Marketing and Diplomacy: Exploring the Historical Origins of Nation Branding -- Part I BRANDING THE NATION AND SELLING THE STATE: CASE STUDIES -- Chapter 1 Nation Branding Amid Civil War Publishing US Foreign Policy Documents to Define and Defend the Republic, 1861–66 -- Chapter 2 From the Moralizing Appeal for Patriotic Consumption to Nation Branding: Austria and Switzerland -- Chapter 3 Branding Internationalism: Displaying Art and International Cooperation in the Interwar Period -- Chapter 4 High Culture to the Rescue: Japan’s Nation Branding in the United States, 1934–40 -- Chapter 5 All Publicity Is Good Publicity? Advertising, Public Relations, and the Branding of Spain in the United Kingdom, 1945–69 -- Chapter 6 The Art of Branding: Rethinking American Cultural Diplomacy during the Cold War -- Chapter 7 Suriname: Nation Building and Nation Branding in a Postcolonial State, 1945–2015 -- Chapter 8 A New Brand for Postcomm unist Europe -- Part II PROMISES AND CHALLENGES OF NATION BRANDING: COMMENTARIES ON CASE STUDIES -- Chapter 9 Historicizing the Relationship between Nation Branding and Public Diplomacy -- Chapter 10 Nation Branding: A Twenty-First Century Tradition A Twenty-First Century Tradition -- Chapter 11 The History of Nation Branding and Nation Branding as History -- Annotated Sources -- Preface: The Diversity of Primary Sources and the Concept of Nation Branding -- I Introduction to Baron Dan Inō, “The Japanese People and their Gardens” (1935) -- II Images from the 1935–36 International Exhibition of Chinese Art in London -- III A Memorandum on the Advancing American Art Fiasco of 1947 -- Index
Summary: A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
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Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9781785339240

Frontmatter -- Contents -- Illustrations -- Acknowledgments -- Introduction: Beyond Marketing and Diplomacy: Exploring the Historical Origins of Nation Branding -- Part I BRANDING THE NATION AND SELLING THE STATE: CASE STUDIES -- Chapter 1 Nation Branding Amid Civil War Publishing US Foreign Policy Documents to Define and Defend the Republic, 1861–66 -- Chapter 2 From the Moralizing Appeal for Patriotic Consumption to Nation Branding: Austria and Switzerland -- Chapter 3 Branding Internationalism: Displaying Art and International Cooperation in the Interwar Period -- Chapter 4 High Culture to the Rescue: Japan’s Nation Branding in the United States, 1934–40 -- Chapter 5 All Publicity Is Good Publicity? Advertising, Public Relations, and the Branding of Spain in the United Kingdom, 1945–69 -- Chapter 6 The Art of Branding: Rethinking American Cultural Diplomacy during the Cold War -- Chapter 7 Suriname: Nation Building and Nation Branding in a Postcolonial State, 1945–2015 -- Chapter 8 A New Brand for Postcomm unist Europe -- Part II PROMISES AND CHALLENGES OF NATION BRANDING: COMMENTARIES ON CASE STUDIES -- Chapter 9 Historicizing the Relationship between Nation Branding and Public Diplomacy -- Chapter 10 Nation Branding: A Twenty-First Century Tradition A Twenty-First Century Tradition -- Chapter 11 The History of Nation Branding and Nation Branding as History -- Annotated Sources -- Preface: The Diversity of Primary Sources and the Concept of Nation Branding -- I Introduction to Baron Dan Inō, “The Japanese People and their Gardens” (1935) -- II Images from the 1935–36 International Exhibition of Chinese Art in London -- III A Memorandum on the Advancing American Art Fiasco of 1947 -- Index

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http://purl.org/coar/access_right/c_16ec

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Jun 2024)