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The Economics of E-Commerce : A Strategic Guide to Understanding and Designing the Online Marketplace / Nir Vulkan.

By: Material type: TextTextPublisher: Princeton, NJ : Princeton University Press, [2020]Copyright date: ©2003Description: 1 online resource (240 p.) : 9 line illusContent type:
Media type:
Carrier type:
ISBN:
  • 9780691214542
Subject(s): DDC classification:
  • 381/.1 22
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- Contents -- Preface -- Acknowledgments -- Chapter 1. Introduction and Overview -- PART I. Evaluating E-commerce Applications -- Chapter 2. E-commerce and the Tools of Economic Analysis -- Chapter 3. E-commerce for Consumers -- Chapter 4. Business-to-business E-commerce -- PART II. Designing E-commerce Applications -- Chapter 5. E-commerce and the Principles of Economic Engineering -- Chapter 6. One-to-one Trading: Direct Negotiations in E-commerce -- Chapter 7. One-to-many Trading: Online Auctions -- Chapter 8. Many-to-many Electronic Exchanges -- Bibliography -- Index
Summary: Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. In addition to enabling consumers to conduct automated comparisons and sellers to access visitors' background information in real time, such software programs can make decisions for individuals, negotiate with other programs, and participate in online markets. Much of e-commerce's economic value arises from this kind of automation, which not only reduces operating costs but adds value by generating new market interactions. This text teaches how to analyze the added value of such applications, considering consumer behavior, pricing strategies, incentives, and other critical factors. It discusses added value in several e-commerce arenas: online shopping, business-to-business e-commerce, application design, online negotiation (one-to-one trading), online auctions (one-to-many trading), and many-to-many electronic exchanges. Combining insights from several years of microeconomic research as well as from game theory and computer science, it stresses the importance of economic engineering in application design as well as the need for business models to take into account the "total game." As the only serious treatment of the microeconomics of e-commerce, this book should be read by anyone seeking e-commerce solutions or planning to work in the field.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780691214542

Frontmatter -- Contents -- Preface -- Acknowledgments -- Chapter 1. Introduction and Overview -- PART I. Evaluating E-commerce Applications -- Chapter 2. E-commerce and the Tools of Economic Analysis -- Chapter 3. E-commerce for Consumers -- Chapter 4. Business-to-business E-commerce -- PART II. Designing E-commerce Applications -- Chapter 5. E-commerce and the Principles of Economic Engineering -- Chapter 6. One-to-one Trading: Direct Negotiations in E-commerce -- Chapter 7. One-to-many Trading: Online Auctions -- Chapter 8. Many-to-many Electronic Exchanges -- Bibliography -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. In addition to enabling consumers to conduct automated comparisons and sellers to access visitors' background information in real time, such software programs can make decisions for individuals, negotiate with other programs, and participate in online markets. Much of e-commerce's economic value arises from this kind of automation, which not only reduces operating costs but adds value by generating new market interactions. This text teaches how to analyze the added value of such applications, considering consumer behavior, pricing strategies, incentives, and other critical factors. It discusses added value in several e-commerce arenas: online shopping, business-to-business e-commerce, application design, online negotiation (one-to-one trading), online auctions (one-to-many trading), and many-to-many electronic exchanges. Combining insights from several years of microeconomic research as well as from game theory and computer science, it stresses the importance of economic engineering in application design as well as the need for business models to take into account the "total game." As the only serious treatment of the microeconomics of e-commerce, this book should be read by anyone seeking e-commerce solutions or planning to work in the field.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)