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Machineries of Persuasion : European Soft Power and Public Diplomacy during the Cold War / ed. by Óscar J. Martín García, Rósa Magnúsdóttir.

Contributor(s): Material type: TextTextSeries: Rethinking the Cold War ; 3Publisher: München ; Wien : De Gruyter Oldenbourg, [2019]Copyright date: ©2019Description: 1 online resource (VI, 215 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9783110557923
  • 9783110558098
  • 9783110560510
Subject(s): DDC classification:
  • 327.409044 23
LOC classification:
  • D1058 .M33 2019
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Table of Contents -- Machineries of Persuasion: European Soft Power and Public Diplomacy during the Cold War -- A “Many-Coloured Prism”: Exhibiting Polish National Identities in Cold War Britain -- Selling a Dictatorship on the Stage: “Festivales de España” as a Tool of Spanish Public Diplomacy during the 1960s and 1970s -- Playing to Win: The Moscow Olympics and the Augmentation of Soviet Soft Power during the Brezhnev Era, 1975–1980 -- Resetting the Relevance of the Berlin Wall. German Public Diplomacies on the African Continent During the Cold War -- Youth Brigadiers at the Railway – Personal Perspectives on Tito’s Yugoslavia in the Making -- “Fighting for Peace is Everyone’s Job”: The Independent Peace Movement in the USSR and the Soviet View of Public Diplomacy in the 1980s -- Next Stop Soviet: People to People Diplomacy during Glasnost -- The Eurovision Song Contest as Cultural Diplomacy during the Cold War: Transmitting Western Attractiveness -- “On a Scooter Journey to the Zone Border”. Danish Tourists in West Germany in the 1950s and 1960s -- Bibliography
Summary: Over the last two decades, public diplomacy has become a central area of research within Cold War studies. Yet, this field has been dominated by studies of the United States' soft power practices. However, the so-called 'cultural dimension' of the Cold war was a much more multifaceted phenomenon. Little attention has been paid to European actors' efforts to safeguard a wide range of strategic and political interests by seducing foreign publics. This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context. This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9783110560510

Frontmatter -- Table of Contents -- Machineries of Persuasion: European Soft Power and Public Diplomacy during the Cold War -- A “Many-Coloured Prism”: Exhibiting Polish National Identities in Cold War Britain -- Selling a Dictatorship on the Stage: “Festivales de España” as a Tool of Spanish Public Diplomacy during the 1960s and 1970s -- Playing to Win: The Moscow Olympics and the Augmentation of Soviet Soft Power during the Brezhnev Era, 1975–1980 -- Resetting the Relevance of the Berlin Wall. German Public Diplomacies on the African Continent During the Cold War -- Youth Brigadiers at the Railway – Personal Perspectives on Tito’s Yugoslavia in the Making -- “Fighting for Peace is Everyone’s Job”: The Independent Peace Movement in the USSR and the Soviet View of Public Diplomacy in the 1980s -- Next Stop Soviet: People to People Diplomacy during Glasnost -- The Eurovision Song Contest as Cultural Diplomacy during the Cold War: Transmitting Western Attractiveness -- “On a Scooter Journey to the Zone Border”. Danish Tourists in West Germany in the 1950s and 1960s -- Bibliography

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Over the last two decades, public diplomacy has become a central area of research within Cold War studies. Yet, this field has been dominated by studies of the United States' soft power practices. However, the so-called 'cultural dimension' of the Cold war was a much more multifaceted phenomenon. Little attention has been paid to European actors' efforts to safeguard a wide range of strategic and political interests by seducing foreign publics. This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context. This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023)