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Electing the President, 2008 : The Insiders' View / ed. by Kathleen Hall Jamieson.

Contributor(s): Material type: TextTextPublisher: Philadelphia : University of Pennsylvania Press, [2011]Copyright date: ©2010Description: 1 online resource (232 p.) : 35 chartsContent type:
Media type:
Carrier type:
ISBN:
  • 9780812220964
  • 9780812205992
Subject(s): DDC classification:
  • 324.973/0931 22
LOC classification:
  • JK526 2008
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Contents -- Introduction -- The National Annenberg Election Survey -- Chapter 1. The Vice Presidential Campaign -- Chapter 2. Campaign Management and Field Operations -- Chapter 3. Campaign Organization and Strategy -- Chapter 4. The Role of Polling -- Chapter 5. Advertising -- Chapter 6. The Campaign and the Press -- Chapter 7. Political Party Panel -- Chapter 8. Democratic/Liberal Panel -- Chapter 9. Republican/Conservative Panel -- Index
Summary: Just weeks after the November 2008 election, the Annenberg Public Policy Center's Kathleen Hall Jamieson and FactCheck.org's Brooks Jackson gathered top strategists and consultants for postelection analysis. Nicolle Wallace, Ambassador Mark Wallace, Jon Carson, Steve Schmidt, Bill McInturff, and Chris Mottola from the McCain-Palin camp met with David Plouffe, David Axelrod, Joel Benenson, Jim Margolis, and Anita Dunn, their counterparts from the Obama-Biden camp to share their insights into one of the most unusual presidential elections in American history. Representatives of the Democratic and Republican National Committees and the major independent expenditure groups did the same.In the resulting book, Electing the President, 2008, the consultants who managed the 2008 presidential campaign retrace the decisions that shaped the historic presidential election. Like Electing the President, 2000 and Electing the President, 2004, this work permits readers to eavesdrop on the first cross-campaign discussion that occurred in the nation after Election Day. These political experts assess the importance of new factors ranging from campaign spending to the performance of the press corps, from the effect of the Internet on news cycles to the influence of Tina Fey. Democratic and Republican insiders explain the strategies behind the debates and advertising, reveal what their internal polls showed, and share what they did well and poorly in their efforts to elect the forty-fourth president of the United States.In addition to insider commentary, Electing the President, 2008 presents political communications and strategy researchers with an election timeline and polling data from the National Annenberg Election Survey. This book offers a ringside seat to what may prove to be the most pivotal political contest for a long time to come. An included DVD features selected video of the proceedings.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780812205992

Frontmatter -- Contents -- Introduction -- The National Annenberg Election Survey -- Chapter 1. The Vice Presidential Campaign -- Chapter 2. Campaign Management and Field Operations -- Chapter 3. Campaign Organization and Strategy -- Chapter 4. The Role of Polling -- Chapter 5. Advertising -- Chapter 6. The Campaign and the Press -- Chapter 7. Political Party Panel -- Chapter 8. Democratic/Liberal Panel -- Chapter 9. Republican/Conservative Panel -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Just weeks after the November 2008 election, the Annenberg Public Policy Center's Kathleen Hall Jamieson and FactCheck.org's Brooks Jackson gathered top strategists and consultants for postelection analysis. Nicolle Wallace, Ambassador Mark Wallace, Jon Carson, Steve Schmidt, Bill McInturff, and Chris Mottola from the McCain-Palin camp met with David Plouffe, David Axelrod, Joel Benenson, Jim Margolis, and Anita Dunn, their counterparts from the Obama-Biden camp to share their insights into one of the most unusual presidential elections in American history. Representatives of the Democratic and Republican National Committees and the major independent expenditure groups did the same.In the resulting book, Electing the President, 2008, the consultants who managed the 2008 presidential campaign retrace the decisions that shaped the historic presidential election. Like Electing the President, 2000 and Electing the President, 2004, this work permits readers to eavesdrop on the first cross-campaign discussion that occurred in the nation after Election Day. These political experts assess the importance of new factors ranging from campaign spending to the performance of the press corps, from the effect of the Internet on news cycles to the influence of Tina Fey. Democratic and Republican insiders explain the strategies behind the debates and advertising, reveal what their internal polls showed, and share what they did well and poorly in their efforts to elect the forty-fourth president of the United States.In addition to insider commentary, Electing the President, 2008 presents political communications and strategy researchers with an election timeline and polling data from the National Annenberg Election Survey. This book offers a ringside seat to what may prove to be the most pivotal political contest for a long time to come. An included DVD features selected video of the proceedings.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2022)