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Morals and Markets. the Development of Life Insurance in the United States / Viviana A. Rotman Zelizer.

By: Material type: TextTextPublisher: New York, NY : Columbia University Press, [1979]Copyright date: ©1979Description: 1 online resource (208 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9780231920469
  • 9780231886758
Subject(s): Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Historical and Economic Background -- 2. The Persistent Puzzle -- 3. A Comparative Perspective -- 4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death -- 5. Life, Chance, and Destiny -- 6. Marketing Life: Moral Persuasion and Business Enterprise -- 7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization -- Conclusions -- Notes -- Selected Bibliography -- Index
Summary: Studies noneconomic aspects of economic behavior, using as an example the cultural and ideological factors involved in the legitimation of life insurance.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780231886758

Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Historical and Economic Background -- 2. The Persistent Puzzle -- 3. A Comparative Perspective -- 4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death -- 5. Life, Chance, and Destiny -- 6. Marketing Life: Moral Persuasion and Business Enterprise -- 7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization -- Conclusions -- Notes -- Selected Bibliography -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Studies noneconomic aspects of economic behavior, using as an example the cultural and ideological factors involved in the legitimation of life insurance.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)