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Marketing Library and Information Services II : A Global Outlook / ed. by Dinesh K. Gupta, Christie Koontz, Angels Massisimo.

Contributor(s): Material type: TextTextSeries: IFLA Publications ; 159Publisher: Berlin ; Boston : De Gruyter Saur, [2013]Copyright date: ©2013Description: 1 online resource (423 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9783110280869
  • 9783110281040
Subject(s): LOC classification:
  • Z716.3 .M2927 2013
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Contents -- Preface -- SECTION 1. MARKETING CONCEPTS -- Marketing Library and Information Services: Connecting from the Past to the Future -- Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing -- Gaining Customer Loyalty: the Ultimate in Marketing -- Branding Libraries: the Challenges and Opportunities -- SECTION 2: EXCELLENCE IN MARKETING -- Excellence in Marketing: 2002–2012 -- Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way -- Internet Marketing: the Silver Bullet for Web 2.0? -- Web-based Marketing -- Have You Done Your Homework? Five Years on of a Campaign Life-Cycle -- Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign -- StoryTubes Contest: Marketing Libraries in the Digital Age -- Happy Days for Welsh Libraries -- From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience -- SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES -- Marketing in Algerian Libraries: an Overview -- Teaching Marketing for Better Cultural Projects’ Management: the Book Trade, Information and Communications Department Expertise -- Management and Marketing: an Insight to Developments in German Libraries -- Library and Information Services Marketing in Pakistan: a Profile -- Relationship Marketing in Brazilian University Libraries -- Creating Value for Users of University Libraries: Brazilian View -- Being a Library and Being Visible in the Community Today -- Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences -- Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries -- Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal -- SECTION 4: E-MARKETING -- E-Marketing for Libraries -- Digital Marketing Tools Applied to the IE Library -- Effective Use of Social Media Marketing for Customer Engagement in Information Organizations -- Marketing Strategy to Monitor Library Websites’ Functional Performance -- SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK -- Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar -- Marketing Library and Information Services: a Bibliometric Study of IFLA Publications -- Towards the Global Library – Applying Agenda 21 to Library Marketing
Summary: With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9783110281040

Frontmatter -- Contents -- Preface -- SECTION 1. MARKETING CONCEPTS -- Marketing Library and Information Services: Connecting from the Past to the Future -- Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing -- Gaining Customer Loyalty: the Ultimate in Marketing -- Branding Libraries: the Challenges and Opportunities -- SECTION 2: EXCELLENCE IN MARKETING -- Excellence in Marketing: 2002–2012 -- Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way -- Internet Marketing: the Silver Bullet for Web 2.0? -- Web-based Marketing -- Have You Done Your Homework? Five Years on of a Campaign Life-Cycle -- Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign -- StoryTubes Contest: Marketing Libraries in the Digital Age -- Happy Days for Welsh Libraries -- From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience -- SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES -- Marketing in Algerian Libraries: an Overview -- Teaching Marketing for Better Cultural Projects’ Management: the Book Trade, Information and Communications Department Expertise -- Management and Marketing: an Insight to Developments in German Libraries -- Library and Information Services Marketing in Pakistan: a Profile -- Relationship Marketing in Brazilian University Libraries -- Creating Value for Users of University Libraries: Brazilian View -- Being a Library and Being Visible in the Community Today -- Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences -- Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries -- Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal -- SECTION 4: E-MARKETING -- E-Marketing for Libraries -- Digital Marketing Tools Applied to the IE Library -- Effective Use of Social Media Marketing for Customer Engagement in Information Organizations -- Marketing Strategy to Monitor Library Websites’ Functional Performance -- SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK -- Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar -- Marketing Library and Information Services: a Bibliometric Study of IFLA Publications -- Towards the Global Library – Applying Agenda 21 to Library Marketing

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023)