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The History of an Advertising Agency : N. W. Ayer & Sons at Work, 1869-1949, Revised Edition / Ralph M. Hower.

By: Material type: TextTextSeries: Harvard Studies in Business History ; 5Publisher: Cambridge, MA : Harvard University Press, [2013]Copyright date: ©1949Edition: Rev. ed. Reprint 2014Description: 1 online resource (647 p.) : 1 FrontispizContent type:
Media type:
Carrier type:
ISBN:
  • 9780674183315
  • 9780674183322
Subject(s): DDC classification:
  • 659.1063
LOC classification:
  • HF6181.A8
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- CONTENTS -- ILLUSTRATIONS -- TABLES -- CHRONOLOGY -- EDITOR ' S INTRODUCTION -- EDITOR ' SINTRODUCTION TO THE FIRST EDITION -- AUTHOR'S PREFACE -- AUTHOR'S PREFACE TO THE FIRST EDITION -- GENERAL HISTORY OF N. W. AYER & SON, INC. -- ORIGIN OF THE ADVERTISING AGENCY AND DEVELOPMENT T O 1869 -- FOUNDING OF Ν. W. AYER & SON, 1869-1876 -- BEGINNING OF THE OPEN CONTRACT, 1875-1880 -- GROWTH OF AYER SERVICE, 1879-1920 -- F. W. AYER: THE LAST PHASE, 1906-1923 -- YEARS OF GREAT PLENTY, 1923-1930 -- THE LEAN YEARS, 1931-1936 -- KEEPING EVERLASTINGLY AT IT . . . -- ANALYSIS OF PARTICULAR ASPECTS OF AYER DEVELOPMENT -- THE AGENCY'S CLIENTS -- BASIS OF AYER RELATIONS WITH CLIENTS -- THE PLANNING OF ADVERTISING CAMPAIGNS -- CAMPAIGN EXECUTION AND GENERAL SERVICE -- SOME DEVELOPMENTS IN AYER COPY -- PROBLEMS AND POLICIES IN DEALING WITH ADVERTISERS -- THE AGENCY AND ADVERTISING MEDIA -- RELATIONS BETWEEN N. W. AYER & SON AND OTHER AGENCIES -- DEVELOPMENT OF ORGANIZATION AND MANAGEMENT -- WITHIN THE RANKS OF N. W. AYER & SON, 1870-1939 -- FINANCIAL AND ACCOUNTING HISTORY OF N. W. AYER & S ON -- CONCLUSION -- APPENDIX: DISTRIBUTION OF AYER ADVERTISING BY COMMODITIES -- NOTES AND REFERENCES -- INDEX
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780674183322

Frontmatter -- CONTENTS -- ILLUSTRATIONS -- TABLES -- CHRONOLOGY -- EDITOR ' S INTRODUCTION -- EDITOR ' SINTRODUCTION TO THE FIRST EDITION -- AUTHOR'S PREFACE -- AUTHOR'S PREFACE TO THE FIRST EDITION -- GENERAL HISTORY OF N. W. AYER & SON, INC. -- ORIGIN OF THE ADVERTISING AGENCY AND DEVELOPMENT T O 1869 -- FOUNDING OF Ν. W. AYER & SON, 1869-1876 -- BEGINNING OF THE OPEN CONTRACT, 1875-1880 -- GROWTH OF AYER SERVICE, 1879-1920 -- F. W. AYER: THE LAST PHASE, 1906-1923 -- YEARS OF GREAT PLENTY, 1923-1930 -- THE LEAN YEARS, 1931-1936 -- KEEPING EVERLASTINGLY AT IT . . . -- ANALYSIS OF PARTICULAR ASPECTS OF AYER DEVELOPMENT -- THE AGENCY'S CLIENTS -- BASIS OF AYER RELATIONS WITH CLIENTS -- THE PLANNING OF ADVERTISING CAMPAIGNS -- CAMPAIGN EXECUTION AND GENERAL SERVICE -- SOME DEVELOPMENTS IN AYER COPY -- PROBLEMS AND POLICIES IN DEALING WITH ADVERTISERS -- THE AGENCY AND ADVERTISING MEDIA -- RELATIONS BETWEEN N. W. AYER & SON AND OTHER AGENCIES -- DEVELOPMENT OF ORGANIZATION AND MANAGEMENT -- WITHIN THE RANKS OF N. W. AYER & SON, 1870-1939 -- FINANCIAL AND ACCOUNTING HISTORY OF N. W. AYER & S ON -- CONCLUSION -- APPENDIX: DISTRIBUTION OF AYER ADVERTISING BY COMMODITIES -- NOTES AND REFERENCES -- INDEX

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)