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019 _a(OCoLC)979682558
020 _a9780231500562
_qprint
020 _a9780231500562
_qPDF
024 7 _a10.7312/twit12496
_2doi
035 _a(DE-B1597)9780231500562
035 _a(DE-B1597)459399
035 _a(OCoLC)51311700
040 _aDE-B1597
_beng
_cDE-B1597
_erda
050 4 _aHF5415.32 .T95 2005
072 7 _aSOC022000
_2bisacsh
082 0 4 _a306.3
_a306.30973
084 _aonline - DeGruyter
100 1 _aTwitchell, James B.
_eautore
245 1 0 _aLiving It Up :
_bOur Love Affair with Luxury /
_cJames B. Twitchell.
264 1 _aNew York, NY :
_bColumbia University Press,
_c[2002]
264 4 _c©2002
300 _a1 online resource (448 p.) :
_b80 halftones
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 0 _tFrontmatter --
_tContents --
_tAcknowledgments --
_tIntroduction --
_t1. Over the Top --
_t2. The Social Construction of Luxury --
_t3. Let's Go Shopping --
_t4. Where Opuluxe Is Made and Who Makes It --
_t5. How Luxury Becomes Necessity --
_t6. From Shirts to Tulips --
_t7. Viva Las Vegas! --
_t8. Still Learning from Las Vegas --
_tConclusion --
_tSelected Bibliography --
_tIndex
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aEconomic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the health of the American economy as a whole, even as an act of patriotism. Accordingly, indices of consumer confidence and purchasing seem unaffected by recession. This necessary consumption of unnecessary items and services is going on at all but the lowest layers of society: J.C. Penney now offers day spa treatments; Kmart sells cashmere bedspreads. So many products are claiming luxury status today that the credibility of the category itself is strained: for example, the name "pashmina" had to be invented to top mere cashmere.We see luxury everywhere: in storefronts, advertisements, even in the workings of our imaginations. But what is it? How is it manufactured on the factory floor and in the minds of consumers? Who cares about it and who buys it? And how concerned should we be that luxuries are commanding a larger and larger percentage of both our disposable income and our aspirations?Trolling the upscale malls of America, making his way toward the Mecca of Las Vegas, James B. Twitchell comes to some remarkable conclusions. The democratization of luxury, he contends, has been the single most important marketing phenomenon of our times. In the pages of Living It Up, Twitchell commits the academic heresy of paying respect to popular luxury consumption as a force that has united the country and the globe in a way that no war, movement, or ideology ever has. What's more, he claims, the shopping experience for Americans today has its roots in the spiritual, the religious, and the transcendent.Deft and subtle writing, audacious ideas, and a fine sense of humor inform this entertaining and insightful book.
530 _aIssued also in print.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022)
650 0 _aAffluent consumers
_xPsychology.
650 0 _aLuxuries
_xMarketing.
650 0 _aMarketing.
650 7 _aSOCIAL SCIENCE / Popular Culture.
_2bisacsh
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.7312/twit12496
856 4 0 _uhttps://www.degruyter.com/isbn/9780231500562
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9780231500562/original
942 _cEB
999 _c182900
_d182900