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001			183904
003			IT-RoAPU
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008			241120t20152015nyu fo d z eng d
020			_a9780231174008 _qprint
020			_a9780231540551 _qPDF
035			_a(DE-B1597)9780231540551
035			_a(DE-B1597)458313
035			_a(OCoLC)940679975
040			_aDE-B1597 _beng _cDE-B1597 _erda
072		7	_aLIT004020 _2bisacsh
084			_aonline - DeGruyter
100	1		_aEdwards, Brian _eautore
245	1	0	_aAfter the American Century : _bThe Ends of U.S. Culture in the Middle East / _cBrian Edwards.
264		1	_aNew York, NY : _bColumbia University Press, _c[2015]
264		4	_c2015
300			_a1 online resource (288 p.) : _b21 b&w illustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0	0	_tFrontmatter -- _tContents -- _tPreface -- _t1. After the American Century -- _t2. Jumping Publics -- _t3. “Argo Fuck Yourself” -- _t4. Coming Out In Casablanca -- _tEpilogue -- _tAcknowledgments -- _tNotes -- _tIndex
506	0		_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star
520			_aWhen Henry Luce announced in 1941 that we were living in the "American century," he believed that the international popularity of American culture made the world favorable to U.S. interests. Now, in the digital twenty-first century, the American century has been superseded, as American movies, music, and video games are received, understood, and transformed.How do we make sense of this shift? Building on a decade of fieldwork in Cairo, Casablanca, and Tehran, Brian T. Edwards maps new routes of cultural exchange that are innovative, accelerated, and full of diversions. Shaped by the digital revolution, these paths are entwined with the growing fragility of American "soft" power. They indicate an era after the American century, in which popular American products and phenomena—such as comic books, teen romances, social-networking sites, and ways of expressing sexuality—are stripped of their associations with the United States and recast in very different forms. Arguing against those who talk about a world in which American culture is merely replicated or appropriated, Edwards focuses on creative moments of uptake, in which Arabs and Iranians make something unexpected. He argues that these products do more than extend the reach of the original. They reflect a world in which culture endlessly circulates and gathers new meanings.
538			_aMode of access: Internet via World Wide Web.
546			_aIn English.
588	0		_aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 20. Nov 2024)
650		0	_aCulture diffusion _zMiddle East.
650		0	_aEthnic attitudes _zMiddle East.
650		0	_aGlobalization _xSocial aspects _zMiddle East.
650		0	_aOrientalism _zUnited States.
650		0	_aPopular culture _zMiddle East.
650		0	_aPopular culture _zUnited States.
650		7	_aLITERARY CRITICISM / American / General. _2bisacsh
850			_aIT-RoAPU
856	4	0	_uhttps://www.degruyter.com/isbn/9780231540551
856	4	2	_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9780231540551/original
942			_cEB
999			_c183904 _d183904