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008 210830t19791979nyu fo d z eng d
020 _a9780231920469
_qprint
020 _a9780231886758
_qPDF
024 7 _a10.7312/zeli92046
_2doi
035 _a(DE-B1597)9780231886758
035 _a(DE-B1597)509167
035 _a(OCoLC)1100455332
040 _aDE-B1597
_beng
_cDE-B1597
_erda
072 7 _aBUS033060
_2bisacsh
084 _aonline - DeGruyter
100 1 _aZelizer, Viviana A. Rotman
_eautore
245 1 0 _aMorals and Markets. the Development of Life Insurance in the United States /
_cViviana A. Rotman Zelizer.
264 1 _aNew York, NY :
_bColumbia University Press,
_c[1979]
264 4 _c©1979
300 _a1 online resource (208 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 0 _tFrontmatter --
_tContents --
_tAcknowledgments --
_tIntroduction --
_t1. Historical and Economic Background --
_t2. The Persistent Puzzle --
_t3. A Comparative Perspective --
_t4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death --
_t5. Life, Chance, and Destiny --
_t6. Marketing Life: Moral Persuasion and Business Enterprise --
_t7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization --
_tConclusions --
_tNotes --
_tSelected Bibliography --
_tIndex
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aStudies noneconomic aspects of economic behavior, using as an example the cultural and ideological factors involved in the legitimation of life insurance.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)
650 7 _aBUSINESS & ECONOMICS / Insurance / Life.
_2bisacsh
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.7312/zeli92046
856 4 0 _uhttps://www.degruyter.com/isbn/9780231886758
856 4 2 _3Cover
_uhttps://www.degruyter.com/cover/covers/9780231886758.jpg
942 _cEB
999 _c185824
_d185824