000			04280nam a22005655i 4500
001			188450
003			IT-RoAPU
005			20221214232402.0
006			m|||||o||d||||||||
007			cr || ||||||||
008			220426t20211991txu fo d z eng d
020			_a9780292768475 _qPDF
024	7		_a10.7560/720770 _2doi
035			_a(DE-B1597)9780292768475
035			_a(DE-B1597)587366
035			_a(OCoLC)1286805980
040			_aDE-B1597 _beng _cDE-B1597 _erda
050		4	_aJK526 _b1988h
072		7	_aPOL000000 _2bisacsh
082	0	4	_a324.973/0927 _220
084			_aonline - DeGruyter
100	1		_aBuchanan, Bruce _eautore
245	1	0	_aElecting a President : _bThe Markle Commission Research on Campaign '88 / _cBruce Buchanan.
264		1	_aAustin : _bUniversity of Texas Press, _c[2021]
264		4	_c©1991
300			_a1 online resource (252 p.)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0	0	_tFrontmatter -- _tCONTENTS -- _tFOREWORD -- _tACKNOWLEDGMENTS -- _tINTRODUCTION -- _t1. WHAT WAS WRONG WITH THE 1988 ELECTION? -- _t2. GOOD DEMOCRATIC PRACTICE: RESPONSIBILITIES IN PRESIDENTIAL ELECTIONS -- _t3. THE RESEARCH STRATEGY -- _t4. THE NEWS MEDIA IN CAMPAIGN '88: WHAT THEY COVERED AND HOW THEY COVERED IT -- _t5. WHAT THE ELECTORATE LEARNED -- _t6. CITIZENS IN GROUPS -- _t7. 1992 AND BEYOND: THEMARKLE COMMISSION RECOMMENDATIONS -- _tNOTES -- _tREFERENCES -- _tINDEX
506	0		_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star
520			_aThe image of a prison with a revolving door helped George Bush win the presidency in 1988, but did negative advertising damage the electoral process itself? Why did campaign ’88 represent an all-time low in the minds of many voters? These are some of the questions that impel this thought-provoking analysis of the 1988 presidential election, sponsored by the John and Mary R. Markle Foundation. Using extensive empirical studies of the candidates, the media, and the voters, Bruce Buchanan, executive director of the Markle Commission on the Media and the Electorate, traces the roots of popular dissatisfaction with the 1988 election. Buchanan argues that the campaign drifted too far from popular ideals of how democratic processes ought to work—that the substitution of negative advertising and quickie “sound bites” for reasoned debate on national problems and issues alienated much of the electorate, causing the lowest voter turnout in sixty-four years. Negative campaigning, however, cannot bear the full blame for the 1988 election. While the Markle Commission offers specific recommendations for improvements in candidate and media performance, the great need, says Buchanan, is for voters to reclaim the electoral process, to insist that candidates and the media give enough information about positions and programs for voters to make informed choices. Voters need to be educated out of the idea that democratic elections and representative government can somehow occur without the participation of ordinary citizens. At a time when the American democratic process is being used as a model by newly independent nations around the world, it is particularly appropriate to ask how well it works at home. Electing a President does just that.
538			_aMode of access: Internet via World Wide Web.
546			_aIn English.
588	0		_aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 26. Apr 2022)
650		0	_aPresidents _zUnited States _xElection _x1988.
650		0	_aPresidents _zUnited States _xElection _y1988.
650		0	_aPresidents--United States--Election--1988.
650		0	_aPress and politics _zUnited States.
650		7	_aPOLITICAL SCIENCE / General. _2bisacsh
700	1		_aMorrisett, Lloyd N. _eautore
700	1		_aO'Neil, Robert M. _eautore
700	1		_aO’Neil, Robert M. _eautore
850			_aIT-RoAPU
856	4	0	_uhttps://doi.org/10.7560/720770
856	4	0	_uhttps://www.degruyter.com/isbn/9780292768475
856	4	2	_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9780292768475/original
942			_cEB
999			_c188450 _d188450