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001			189116
003			IT-RoAPU
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008			230918t20102002txu fo d z eng d
020			_a9780292798663 _qPDF
024	7		_a10.7560/791527 _2doi
035			_a(DE-B1597)9780292798663
035			_a(DE-B1597)586783
040			_aDE-B1597 _beng _cDE-B1597 _erda
050		4	_aNC1766.U52D5925 2002
072		7	_aPER000000 _2bisacsh
082	0	4	_a791.43/3 _221
084			_aonline - DeGruyter
100	1		_aWard, Annalee R. _eautore
245	1	0	_aMouse Morality : _bThe Rhetoric of Disney Animated Film / / _cAnnalee R. Ward.
264		1	_aAustin : : _bUniversity of Texas Press, _c[2010]
264		4	_c©2002
300			_a1 online resource (200 p.)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0	0	_tFrontmatter -- _tCONTENTS -- _tForeword -- _tPreface -- _tAcknowledgments -- _tONE • Disney, Film, and Morality: A Beginning -- _tTWO • The Lion King: Moral Educator through Myth, Archetype, and Ritual -- _tTHREE • Pocahontas: The Symbolic Boundaries of Moral Order -- _tFOUR • The Hunchback of Notre Dame: Comically Framing Virtue and Vice -- _tFIVE • Hercules: A Celebrity-Hero -- _tSIX • Mulan: East Meets West -- _tSEVEN • A Disney Worldview: Mixed Moral Messages -- _tNotes -- _tBibliography -- _tIndex
506	0		_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star
520			_aKids around the world love Disney animated films, and many of their parents trust the Disney corporation to provide wholesome, moral entertainment for their children. Yet frequent protests and even boycotts of Disney products and practices reveal a widespread unease with the sometimes mixed and inconsistent moral values espoused in Disney films as the company attempts to appeal to the largest possible audience. In this book, Annalee R. Ward uses a variety of analytical tools based in rhetorical criticism to examine the moral messages taught in five recent Disney animated films-The Lion King, Pocahontas, The Hunchback of Notre Dame, Hercules, and Mulan. Taking the films on their own terms, she uncovers the many mixed messages they purvey: for example, females can be leaders-but male leadership ought to be the norm; stereotyping is wrong-but black means evil; historical truth is valued-but only tell what one can sell, etc. Adding these messages together, Ward raises important questions about the moral ambiguity of Disney's overall worldview and demonstrates the need for parents to be discerning in letting their children learn moral values and life lessons from Disney films.
538			_aMode of access: Internet via World Wide Web.
546			_aIn English.
588	0		_aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 18. Sep 2023)
650		0	_aAnimated films _zUnited States _xThemes, motives.
650		4	_aPERFORMING ARTS / General _2sh.
700	1		_aChristians, Clifford _eautore
700	1		_aChristians, Clifford G. _eautore
850			_aIT-RoAPU
856	4	0	_uhttps://doi.org/10.7560/791527
856	4	0	_uhttps://www.degruyter.com/isbn/9780292798663
856	4	2	_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9780292798663/original
942			_cEB
999			_c189116 _d189116