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020 _a9780674262669
_qPDF
024 7 _a10.4159/9780674262669
_2doi
035 _a(DE-B1597)9780674262669
035 _a(DE-B1597)586306
035 _a(OCoLC)1302165100
040 _aDE-B1597
_beng
_cDE-B1597
_erda
072 7 _aHIS014000
_2bisacsh
082 0 4 _a659.10943/09034
_qOCoLC
_222/eng/20231120
084 _aonline - DeGruyter
100 1 _aCiarlo, David
_eautore
245 1 0 _aAdvertising Empire :
_bRace and Visual Culture in Imperial Germany /
_cDavid Ciarlo.
264 1 _aCambridge, MA :
_bHarvard University Press,
_c[2011]
264 4 _c2010
300 _a1 online resource (462 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 0 _aHarvard Historical Studies
505 0 0 _tFrontmatter --
_tCONTENTS --
_tILLUSTRATIONS --
_tACKNOWLEDGMENTS --
_tINTRODUCTION --
_t1 EXOTIC PANORAMAS AND LOCAL COLOR: Commercial Exhibitions and Colonial Expositions --
_t2 IMPRESSIONS OF OTHERS: Allegorical Clichés, Panoptic Arrays, and Popular Savagery --
_t3 MASTERS OF THE MODERN EXOTIC --
_t4 PACKAGED EXOTICISM AND COLONIAL RULE --
_t5 FEATURING RACE Patterns of Racialization before 1900 --
_t6 RACIAL IMPERIUM --
_tCONCLUSION --
_tNOTES --
_tINDEX
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aIn the last decades of the nineteenth century Germany made the move towards colonialism, with the first German protectorates in Africa. At the same time, Germany was undergoing the transformation to a mass consumer society. As Ciarlo shows, these developments grew along with one another, as the earliest practices of advertising drew legitimacy from the colonial project, and around the turn of the century, commercial imagery spread colonial visions to a mass audience. Arguing that visual commercial culture was both reflective and constitutive of changing colonial relations and of racial hierarchies, Advertising Empire constructs what one might call a genealogy of black bodies in German advertising. At the core of the manuscript is the identification of visual tropes associated with black bodies in German commercial culture, ranging from colonial and ethnographic exhibits, to poster art, to advertising. Stereotypical images of black bodies in advertising coalesced, the manuscript argues, in the aftermath of uprisings against German colonial power in Southwest and East Africa in the early 20th century. As Advertising Empire shows for Germany, commercial imagery of racialized power relations simplified the complexities of colonial power relations. It enshrined the inferiority of blacks as compared to whites as one key image associated with the birth of mass consumer society.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 26. Aug 2024)
650 7 _aHISTORY / Europe / Germany.
_2bisacsh
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.4159/9780674262669
856 4 0 _uhttps://www.degruyter.com/isbn/9780674262669
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9780674262669/original
942 _cEB
999 _c190989
_d190989