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008 210202t20202003nju fo d z eng d
020 _a9780691221748
_qPDF
024 7 _a10.1515/9780691221748
_2doi
035 _a(DE-B1597)9780691221748
035 _a(DE-B1597)572670
035 _a(OCoLC)1229161574
040 _aDE-B1597
_beng
_cDE-B1597
_erda
050 4 _aHN670.9.K37
_bL543 2003eb
072 7 _aSOC002000
_2bisacsh
082 0 4 _a305.5/5/095496
_223
084 _aonline - DeGruyter
100 1 _aLiechty, Mark
_eautore
245 1 0 _aSuitably Modern :
_bMaking Middle-Class Culture in a New Consumer Society /
_cMark Liechty.
264 1 _aPrinceton, NJ :
_bPrinceton University Press,
_c[2020]
264 4 _c©2003
300 _a1 online resource (312 p.) :
_b2 maps. 10 halftones.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 0 _tFrontmatter --
_tContents --
_tList of Illustrations --
_tPreface --
_tAcknowledgments --
_tPART I: INTRODUCTION --
_t1. Middle-Class Construction --
_t2. Modern Nepali History and the Rise of the Middle Class --
_tPART II: CLASS AND CONSUMERISM --
_t3. Middle-Class Consciousness: "Hanging between the High and the Low" --
_t4. Consumer Culture in Kathmandu: "Playing with Your Brain" --
_t5. "Doing Fashion" in Kathmandu: Class and the Consumer Public --
_tPART III: MEDIA CONSUMPTION IN KATHMANDU --
_t6. The Social Practice of Cinema and Video Viewing in Kathmandu --
_t7. Media Cultures: The Global in the Local --
_tPART IV: YOUTH AND THE EXPERIENCE OF MODERNITY --
_t8. Constructing the Modern Youth --
_t9. Modernity, Time, and Place: Youth Culture in Kathmandu --
_tPART V: CONCLUSION --
_t10. The Space of Class: Toward an Anthropology of Middle-Class Cultural Practice --
_tBibliography --
_tIndex
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aSuitably Modern traces the growth of a new middle class in Kathmandu as urban Nepalis harness the modern cultural resources of mass media and consumer goods to build modern identities and pioneer a new sociocultural space in one of the world's "least developed countries." Since Nepal's "opening" in the 1950s, a new urban population of bureaucrats, service personnel, small business owners, and others have worked to make a space between Kathmandu's old (and still privileged) elites and its large (and growing) urban poor. Mark Liechty looks at the cultural practices of this new middle class, examining such phenomena as cinema and video viewing, popular music, film magazines, local fashion systems, and advertising. He explores three interactive and mutually constitutive ethnographic terrains: a burgeoning local consumer culture, a growing mass-mediated popular imagination, and a recently emerging youth culture. He shows how an array of local cultural narratives--stories of honor, value, prestige, and piety--flow in and around global narratives of "progress," modernity, and consumer fulfillment. Urban Nepalis simultaneously adopt and critique these narrative strands, braiding them into local middle-class cultural life. Building on both Marxian and Weberian understandings of class, this study moves beyond them to describe the lived experience of "middle classness"--how class is actually produced and reproduced in everyday practice. It considers how people speak and act themselves into cultural existence, carving out real and conceptual spaces in which to produce class culture.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 02. Feb 2021)
650 0 _aConsumption (Economics)
_zNepal.
650 0 _aMiddle class
_zNepal
_zKathmandu.
650 7 _aSOCIAL SCIENCE / Anthropology / General.
_2bisacsh
653 _aAppadurai, Arjun.
653 _aBarthes, Roland.
653 _aBritish colonialism in South Asia.
653 _aButler, Judith.
653 _aDoordarshan.
653 _aDouglas, Mary.
653 _aFoucault, Michel.
653 _aFuglesang, Minou.
653 _aJapan.
653 _aKakar, Sudhir.
653 _aKett, Joseph.
653 _aKluge, Alexander.
653 _aMusical Hour.
653 _aNepali, G. S.
653 _aRana era.
653 _aRanas.
653 _aSchein, Louisa.
653 _aSimmel, Georg.
653 _aSloane, Patricia.
653 _aSomers, Margaret.
653 _aThapa, Bhim Sen.
653 _aWeber, Max.
653 _aWilson, Elizabeth.
653 _acode switching.
653 _aconsumer society.
653 _aconsumption.
653 _acultivation effect.
653 _adevelopment.
653 _adrugs (illegal).
653 _aeducation.
653 _aembodiment.
653 _agender.
653 _aglobalization.
653 _amagazines.
653 _amedia assemblage.
653 _amedia: and imagination.
653 _amodernity.
653 _anationalism.
653 _aprostitution.
653 _aradio.
653 _aremittance economy.
653 _asumptuary laws.
653 _atelevision.
653 _atourism.
653 _avideo.
653 _ayouth culture.
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.1515/9780691221748?locatt=mode:legacy
856 4 0 _uhttps://www.degruyter.com/isbn/9780691221748
856 4 2 _3Cover
_uhttps://www.degruyter.com/cover/covers/9780691221748.jpg
942 _cEB
999 _c195343
_d195343