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020 _a9780748635924
_qprint
020 _a9780748635948
_qPDF
024 7 _a10.1515/9780748635948
_2doi
035 _a(DE-B1597)9780748635948
035 _a(DE-B1597)615630
035 _a(OCoLC)1306538417
040 _aDE-B1597
_beng
_cDE-B1597
_erda
050 4 _aGV742
_b.B69 2009eb
072 7 _aPER010000
_2bisacsh
082 0 4 _a306.4/83
_222
084 _aonline - DeGruyter
100 1 _aBoyle, Raymond
_eautore
245 1 0 _aPower Play :
_bSport, the Media and Popular Culture /
_cRaymond Boyle, Richard Haynes.
264 1 _aEdinburgh :
_bEdinburgh University Press,
_c[2022]
264 4 _c©2009
300 _a1 online resource (264 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 0 _tFrontmatter --
_tContents --
_tPreface --
_tAcknowledgements --
_tChapter 1 Sport, the Media and Popular Culture --
_tChapter 2 All Our Yesterdays: A History of Media Sport --
_tChapter 3 A Sporting Triangle: Television, Sport and Sponsorship --
_tChapter 4 Power Game: Why Sport Matters to Television --
_tChapter 5 Who Wants to be a Millionaire? Media Sport and Stardom --
_tChapter 6 The Race Game: Media Sport, Race and Ethnicity --
_tChapter 7 Playing the Game: Media Sport and Gender --
_tChapter 8 Games Across Frontiers: Mediated Sport and National Identity --
_tChapter 9 The Sports Pages: Journalism and Sport --
_tChapter 10 Consuming Sport: Fans, Fandom and the Audience --
_tChapter 11 Conclusion: Sport in the Digital Age --
_tBibliography --
_tIndex
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aThe fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture.Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption.For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport.Covers the following topics: the history of media in sport; television, sport and sponsorship; why sport matters to television; sports stars; sports journalism; fans and the audience; sport in the digital media economy.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jun 2022)
650 0 _aMass media and sports
_xEconomic aspects
_xGreat Britain.
650 0 _aMass media and sports
_xEconomic aspects
_zGreat Britain.
650 0 _aMass media and sports
_xSocial aspects
_xGreat Britain.
650 0 _aMass media and sports
_xSocial aspects
_zGreat Britain.
650 0 _aSports
_xPolitical aspects
_xGreat Britain.
650 0 _aSports
_xPolitical aspects
_zGreat Britain.
650 0 _aSports
_xSocial aspects
_xGreat Britain.
650 0 _aSports
_xSocial aspects
_zGreat Britain.
650 4 _aFilm, Media & Cultural Studies.
650 7 _aPERFORMING ARTS / Television / General.
_2bisacsh
700 1 _aHaynes, Richard
_eautore
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.1515/9780748635948?locatt=mode:legacy
856 4 0 _uhttps://www.degruyter.com/isbn/9780748635948
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9780748635948/original
942 _cEB
999 _c196332
_d196332