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020 _a9780748644162
_qprint
020 _a9780748644179
_qPDF
024 7 _a10.1515/9780748644179
_2doi
035 _a(DE-B1597)9780748644179
035 _a(DE-B1597)616297
040 _aDE-B1597
_beng
_cDE-B1597
_erda
050 4 _aP90
_b.S6426 2015
072 7 _aPER004030
_2bisacsh
082 0 4 _a302.23
_223
084 _aonline - DeGruyter
100 1 _aSoules, Marshall
_eautore
245 1 0 _aMedia, Persuasion and Propaganda /
_cMarshall Soules.
264 1 _aEdinburgh :
_bEdinburgh University Press,
_c[2022]
264 4 _c©2015
300 _a1 online resource (304 p.) :
_b15 B/W illustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 0 _aMedia Topics : METO
505 0 0 _tFrontmatter --
_tContents --
_tFigures --
_tAcknowledgements --
_tPreface Tricksters at Play --
_tIntroduction The Spectrum of Persuasion --
_t1 Rhetoric and Persuasion --
_t2 Compelling Images --
_t3 Public Opinion and Manufacturing Consent --
_t4 Advertising and Consumer Culture --
_t5 Psychology of Influence --
_t6 Propaganda and War --
_t7 Toward a Rhetoric of Film --
_t8 Propaganda and Global Economics --
_t9 Making News --
_t10 Performing Propaganda --
_tBibliography --
_tMultimedia --
_tIndex
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aUsing case studies and exercises, this innovative study poses challenging questionsLiving in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion - and everywhere we see it performed in its full theatricality, complete with actors, scripts, props and costumes.Based on enduring rhetorical principles, these persuasive techniques and the psychology behind them have become increasingly sophisticated during the 'age of persuasion', a century of applied research in advertising, advocacy, public relations, mass entertainment and social control. Media, Persuasion, and Propaganda guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images. Using case studies and exercises, this innovative study poses challenging questions:How do individuals and organisations exert influence to build communities and networks?What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products? How do we defend ourselves against manipulation and undue influence, and when does persuasion turn into propaganda?Key FeaturesUses global examples and case studies to define the spectrum of persuasion, from promotion to propaganda Examines the performance of propaganda, from orality to new media Includes exercises in each chapter to reinforce the key themes and promote discussion
530 _aIssued also in print.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022)
650 0 _aMass media and propaganda.
650 0 _aMass media
_vCase studies.
650 0 _aMass media.
650 0 _aPersuasion (Psychology).
650 4 _aFilm, Media & Cultural Studies.
650 7 _aPERFORMING ARTS / Film & Video / History & Criticism.
_2bisacsh
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.1515/9780748644179
856 4 0 _uhttps://www.degruyter.com/isbn/9780748644179
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9780748644179/original
942 _cEB
999 _c196490
_d196490