000			04775nam a22005895i 4500
001			198032
003			IT-RoAPU
005			20221214233028.0
006			m|||||o||d||||||||
007			cr || ||||||||
008			220424t20122010pau fo d z eng d
020			_a9780812242072 _qprint
020			_a9780812201444 _qPDF
024	7		_a10.9783/9780812201444 _2doi
035			_a(DE-B1597)9780812201444
035			_a(DE-B1597)448997
035			_a(OCoLC)979576049
040			_aDE-B1597 _beng _cDE-B1597 _erda
050		4	_aPS379 _b.B675 2010eb
072		7	_aLIT004020 _2bisacsh
082	0	4	_a813/.5409 _222
084			_aonline - DeGruyter
100	1		_aBrier, Evan _eautore
245	1	2	_aA Novel Marketplace : _bMass Culture, the Book Trade, and Postwar American Fiction / _cEvan Brier.
264		1	_aPhiladelphia : _bUniversity of Pennsylvania Press, _c[2012]
264		4	_c©2010
300			_a1 online resource (224 p.)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0	0	_tFrontmatter -- _tContents -- _tIntroduction: Selling the Novel in the Age of Mass Culture -- _tChapter 1. Constructing the Postwar Art Novel: The Making and Marketing of The Sheltering Sky -- _tChapter 2. The "Incalculable Value of Reading": Fahrenheit 451 and the Paperback Assault on Mass Culture -- _tChapter 3. Synergy and the Novelist: Simon & Schuster; Time, Inc.; and The Man in the Gray Flannel Suit -- _tChapter 4. From Novel to Blockbuster: Peyton Place and the Narrative of Cultural Decline -- _tChapter 5. 1959 and Beyond: Mergers, Acquisitions, and Norman Mailer -- _tEpilogue: Novels Today: Oprah Winfrey, Jonathan Franzen, and the Long Tail -- _tNotes -- _tWorks Cited -- _tIndex -- _tAcknowledgments
506	0		_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star
520			_aAs television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-century mass culture, the relationship between the emergence of this culture and the production of novels has gone largely unexamined.In A Novel Marketplace, Evan Brier illuminates the complex ties between postwar mass culture and the making, marketing, and reception of American fiction. Between 1948, when television began its ascendancy, and 1959, when Random House became a publicly owned corporation, the way American novels were produced and distributed changed considerably. Analyzing a range of mid-century novels-including Paul Bowles's The Sheltering Sky, Ray Bradbury's Fahrenheit 451, Sloan Wilson's The Man in the Gray Flannel Suit, and Grace Metalious's Peyton Place-Brier reveals the specific strategies used to carve out cultural and economic space for the American novel just as it seemed most under threat. During this anxious historical moment, the book business underwent an improbable expansion, by capitalizing on an economic boom and a rising population of educated consumers and by forming institutional alliances with educators and cold warriors to promote reading as both a cultural and political good.A Novel Marketplace tells how the book trade and the novelists themselves successfully positioned their works as embattled holdouts against an oppressive mass culture, even as publishers formed partnerships with mass-culture institutions that foreshadowed the multimedia mergers to come in the 1960s. As a foil for and a partner to literary institutions, mass media corporations assisted in fostering the novel's development as both culture and commodity.
530			_aIssued also in print.
538			_aMode of access: Internet via World Wide Web.
546			_aIn English.
588	0		_aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2022)
650		0	_aAmerican fiction _y20th century _xHistory and criticism.
650		0	_aAuthors and publishers _zUnited States _xHistory _y20th century.
650		0	_aFiction _xPublishing _zUnited States _xHistory _y20th century.
650		0	_aLiterature publishing _xEconomic aspects _zUnited States _xHistory _y20th century.
650		4	_aCultural Studies.
650		7	_aLITERARY CRITICISM / American / General. _2bisacsh
653			_aCultural Studies.
653			_aLiterature.
850			_aIT-RoAPU
856	4	0	_uhttps://doi.org/10.9783/9780812201444
856	4	0	_uhttps://www.degruyter.com/isbn/9780812201444
856	4	2	_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9780812201444/original
942			_cEB
999			_c198032 _d198032