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001 198064
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019 _a(OCoLC)1013964245
019 _a(OCoLC)1037981433
019 _a(OCoLC)1042029758
019 _a(OCoLC)1046609877
019 _a(OCoLC)1047013985
019 _a(OCoLC)1049659085
019 _a(OCoLC)1054880875
020 _a9780812238716
_qprint
020 _a9780812201765
_qPDF
024 7 _a10.9783/9780812201765
_2doi
035 _a(DE-B1597)9780812201765
035 _a(DE-B1597)449030
035 _a(OCoLC)979778662
040 _aDE-B1597
_beng
_cDE-B1597
_erda
072 7 _aHIS036060
_2bisacsh
082 0 4 _a384.54/0973/09042
084 _aonline - DeGruyter
100 1 _aDoerksen, Clifford J.
_eautore
245 1 0 _aAmerican Babel :
_bRogue Radio Broadcasters of the Jazz Age /
_cClifford J. Doerksen.
264 1 _aPhiladelphia :
_bUniversity of Pennsylvania Press,
_c[2011]
264 4 _c©2005
300 _a1 online resource (176 p.) :
_b10 illus.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 0 _tFrontmatter --
_tContents --
_tPreface --
_tPrelude --
_tChapter 1 The Education of Frank Bannister --
_tChapter 2 Serving the Masses, Not the Classes It --
_tChapter 3 Brows High and Fevered --
_tChapter 4 ''Exit the Jonas Hayseed of 1880'' --
_tChapter 5 That Doggone Radio Man --
_tChapter 6 Wilbur Can Beat the Devil --
_tChapter 7 The Dawn of the Golden Age --
_tNotes --
_tIndex
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aWhen American radio broadcasting began in the early 1920s there was a consensus among middle-class opinion makers that the airwaves must never be used for advertising. Even the national advertising industry agreed that the miraculous new medium was destined for higher cultural purposes. And yet, within a decade American broadcasting had become commercialized and has remained so ever since.Much recent scholarship treats this unsought commercialization as a coup, imposed from above by mercenary corporations indifferent to higher public ideals. Such research has focused primarily on metropolitan stations operated by the likes of AT&T, Westinghouse, and General Electric. In American Babel, Clifford J. Doerksen provides a colorful alternative social history centered on an overlooked class of pioneer broadcaster-the independent radio stations.Doerksen reveals that these "little" stations often commanded large and loyal working-class audiences who did not share the middle-class aversion to broadcast advertising. In urban settings, the independent stations broadcast jazz and burlesque entertainment and plugged popular songs for Tin Pan Alley publishers. In the countryside, independent stations known as "farmer stations" broadcast "hillbilly music" and old-time religion. All were unabashed in their promotional practices and paved the way toward commercialization with their innovations in programming, on-air style, advertising methods, and direct appeal to target audiences. Corporate broadcasters, who aspired to cultural gentility, were initially hostile to the populist style of the independents but ultimately followed suit in the 1930s.Drawing on a rich array of archives and contemporary print sources, each chapter of American Babel looks at a particular station and the personalities behind the microphone. Doerksen presents this group of independents as an intensely colorful, perpetually interesting lot and weaves their stories into an expansive social and cultural narrative to explain more fully the rise of the commercial network system of the 1930s.
530 _aIssued also in print.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2022)
650 4 _aMedia Studies.
650 7 _aHISTORY / United States / 20th Century.
_2bisacsh
653 _aAmerican History.
653 _aAmerican Studies.
653 _aFilm Studies.
653 _aMedia Studies.
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.9783/9780812201765
856 4 0 _uhttps://www.degruyter.com/isbn/9780812201765
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9780812201765/original
942 _cEB
999 _c198064
_d198064