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001			198490
003			IT-RoAPU
005			20221214233047.0
006			m|||||o||d||||||||
007			cr || ||||||||
008			220424t20112009pau fo d z eng d
019			_a(OCoLC)1013946418
019			_a(OCoLC)979954234
020			_a9780812221633 _qprint
020			_a9780812206166 _qPDF
024	7		_a10.9783/9780812206166 _2doi
035			_a(DE-B1597)9780812206166
035			_a(DE-B1597)449311
035			_a(OCoLC)794702151
040			_aDE-B1597 _beng _cDE-B1597 _erda
050		4	_aPN2277.N5 _bS39 2009
072		7	_aHIS036060 _2bisacsh
082	0	4	_a792.09747/109041 _222
084			_aonline - DeGruyter
100	1		_aSchweitzer, Marlis _eautore
245	1	0	_aWhen Broadway Was the Runway : _bTheater, Fashion, and American Culture / _cMarlis Schweitzer.
264		1	_aPhiladelphia : _bUniversity of Pennsylvania Press, _c[2011]
264		4	_c©2009
300			_a1 online resource (320 p.) : _b47 illus.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0	0	_tFrontmatter -- _tContents -- _tIntroduction -- _tChapter 1. The Octopus and the Matinee Girl -- _tChapter 2. The "Department Store Theater" and the Gendering of Consumption -- _tChapter 3. "The Cult of Clothes" and the Performance of Class -- _tChapter 4. Fashioning the Modern Woman -- _tChapter 5. The Theatrical Fashion Show on Broadway and Sixth Avenue -- _tEpilogue -- _tNotes -- _tIndex -- _tAcknowledgments
506	0		_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star
520			_aSelected by Choice magazine as an Outstanding Academic TitleWhen Broadway Was the Runway explores the central and largely unacknowledged role of commercial Broadway theater in the birth of modern American fashion and consumer culture. Long before Hollywood's red carpet spectacles, Broadway theater introduced American women to the latest styles. At the beginning of the twentieth century, theater impresarios captured the imagination of their largely female patrons by transforming the stage into a glorious site of consumer spectacle.Theater historian Marlis Schweitzer examines how these impresarios presented the dresses actresses wore onstage, as well as the jewelry and hairstyles they chose, as commodities that were available for purchase in nearby department stores and salons. The Merry Widow Hat, designed for the hit operetta of the same name, sparked an international craze, and the dancer Irene Castle became a fashion celebrity when she anticipated the flapper look of the 1920s by nearly a decade. Not only were the latest styles onstage, but advertisements appeared throughout theaters, in programs, and on the curtains, while magazines such as Vogue vied for the rights to publish theatrical costume sketches and Harper's Bazaar enticed readers with photo spreads of actresses in couture. This combination of spectatorship and consumption was a crucial step in the formation of a mass market for consumer goods and the rise of the cult of celebrity.Through historical analysis and dozens of early photographs and illustrations, Schweitzer aims a spotlight at the cultural and economic convergence of the theater and fashion industries in the United States.
530			_aIssued also in print.
538			_aMode of access: Internet via World Wide Web.
546			_aIn English.
588	0		_aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2022)
650		0	_aCostume _zNew York (State) _zNew York _xHistory _y19th century.
650		0	_aCostume _zNew York (State) _zNew York _xHistory _y20th century.
650		0	_aDepartment stores _zNew York (State) _zNew York.
650		0	_aFashion _zNew York (State) _zNew York _xHistory _y19th century.
650		0	_aFashion _zNew York (State) _zNew York _xHistory _y20th century.
650		0	_aTheater _zNew York (State) _zNew York _xHistory _y19th century.
650		0	_aTheater _zNew York (State) _zNew York _xHistory _y20th century.
650		4	_aLiterature.
650		7	_aHISTORY / United States / 20th Century. _2bisacsh
653			_aAmerican History.
653			_aAmerican Studies.
653			_aCultural Studies.
653			_aLiterature.
850			_aIT-RoAPU
856	4	0	_uhttps://doi.org/10.9783/9780812206166
856	4	0	_uhttps://www.degruyter.com/isbn/9780812206166
856	4	2	_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9780812206166/original
942			_cEB
999			_c198490 _d198490