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024	7		_a10.36019/9780813564555 _2doi
035			_a(DE-B1597)9780813564555
035			_a(DE-B1597)529929
035			_a(OCoLC)869093982
040			_aDE-B1597 _beng _cDE-B1597 _erda
050	0	0	_aHE8700.8 _b.W57 2014
072		7	_aPER000000 _2bisacsh
082	0	4	_a384.3/1 _223
084			_aonline - DeGruyter
245	0	0	_aWired TV : _bLaboring Over an Interactive Future / _ced. by Denise Mann.
264		1	_aNew Brunswick, NJ : _bRutgers University Press, _c[2014]
264		4	_c©2014
300			_a1 online resource (296 p.) : _b21 illustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0	0	_tFrontmatter -- _tContents -- _tAcknowledgments -- _tIntroduction: When Television and New Media Work Worlds Collide -- _t1. Authorship Up for Grabs: Decentralized Labor, Licensing, and the Management of Collaborative Creativity -- _t2. In the Game: Th e Creative and Textual Constraints of Licensed Video Games -- _t3. Going Pro: Gendered Responses to the Incorporation of Fan Labor as User-Generated Content -- _t4. Labor of Love: Charting Th e L Word -- _t5. The Labor Behind the Lost ARG: WGA's Tentative Foothold in the Digital Age -- _t6. Post-Network Reflexivity: Viral Marketing and Labor Management -- _t7. Fan Creep: Why Brands Suddenly Need "Fans" -- _t8. Outsourcing Th e Office -- _t9. Convergent Ethnicity and the Neo-Platoon Show: Recombining Difference in the Post-Network Era -- _t10. Translating Telenovelas in a Neo-Network Era: Finding an Online Home for MyNetwork Soaps -- _t11. Th e Reign of the "Mothership": Transmedia's Past, Present, and Possible Futures -- _tNotes on Contributors -- _tIndex
506	0		_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star
520			_aThis collection looks at the post-network television industry's heady experiments with new forms of interactive storytelling-or wired TV-that took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2.0 companies like Facebook, YouTube, and Twitter. Contributors address a wide range of issues, from the networks' sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia convergence and multinational, corporate conglomeration on entrepreneurial creativity. With essays from such top scholars as Henry Jenkins, John T. Caldwell, and Jonathan Gray and from new and exciting voices emerging in this field, Wired TV elucidates the myriad new digital threats and the equal number of digital opportunities that have become part and parcel of today's post-network era. Readers will quickly recognize the familiar television franchises on which the contributors focus- including Lost, The Office, Entourage, Battlestar Gallactica, The L Word, and Heroes-in order to reveal their impact on an industry in transition. While it is not easy for vast bureaucracies to change course, executives from key network divisions engaged in an unprecedented period of innovation and collaboration with four important groups: members of the Hollywood creative community who wanted to expand television's storytelling worlds and marketing capabilities by incorporating social media; members of the Silicon Valley tech community who were keen to rethink television distribution for the digital era; members of the Madison Avenue advertising community who were eager to rethink ad-supported content; and fans who were enthusiastic and willing to use social media story extensions to proselytize on behalf of a favorite network series. In the aftermath of the lengthy Writers Guild of America strike of 2007/2008, the networks clamped down on such collaborations and began to reclaim control over their operations, locking themselves back into an aging system of interconnected bureaucracies, entrenched hierarchies, and traditional partners from the past. What's next for the future of the television industry? Stay tuned-or at least online. Contributors: Vincent Brook, Will Brooker, John T. Caldwell, M. J. Clarke, Jonathan Gray, Henry Jenkins, Derek Johnson, Robert V. Kozinets, Denise Mann, Katynka Z. Martínez, and Julie Levin Russo
530			_aIssued also in print.
538			_aMode of access: Internet via World Wide Web.
546			_aIn English.
588	0		_aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)
650		0	_aInteractive television _zUnited States.
650		0	_aMass media _zUnited States.
650		0	_aSocial media _zUnited States.
650		0	_aTelevision broadcasting _zUnited States.
650		7	_aPERFORMING ARTS / General. _2bisacsh
653			_aTV industry transition.
700	1		_aBrook, Vincent _eautore
700	1		_aBrooker, Will _eautore
700	1		_aCaldwell, John T. _eautore
700	1		_aClarke, M. J. _eautore
700	1		_aClarke, M.J. _eautore
700	1		_aGray, Jonathan _eautore
700	1		_aJenkins, Henry _eautore
700	1		_aJohnson, Derek _eautore
700	1		_aKozinets, Robert V. _eautore
700	1		_aMann, Denise _eautore _ecuratore
700	1		_aMartínez, Katynka Z. _eautore
700	1		_aRusso, Julie Levin _eautore
850			_aIT-RoAPU
856	4	0	_uhttps://doi.org/10.36019/9780813564555
856	4	0	_uhttps://www.degruyter.com/isbn/9780813564555
856	4	2	_3Cover _uhttps://www.degruyter.com/cover/covers/9780813564555.jpg
942			_cEB
999			_c200105 _d200105