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008 230103t20222011nyu fo d z eng d
020 _a9780823232574
_qprint
020 _a9780823292899
_qPDF
024 7 _a10.1515/9780823292899
_2doi
035 _a(DE-B1597)9780823292899
035 _a(DE-B1597)565984
035 _a(OCoLC)1306541090
040 _aDE-B1597
_beng
_cDE-B1597
_erda
072 7 _aBUS000000
_2bisacsh
084 _aonline - DeGruyter
100 1 _aPicard, Robert G.
_eautore
245 1 4 _aThe Economics and Financing of Media Companies /
_cRobert G. Picard.
264 1 _aNew York, NY :
_bFordham University Press,
_c[2022]
264 4 _c©2011
300 _a1 online resource (286 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 0 _tFrontmatter --
_tCONTENTS --
_tPREFACE --
_tCHAPTER 1. Media Firms as Economic and Business Entities --
_tCHAPTER 2. Business Models, Workflows, and Value Chains in Media Firms --
_tCHAPTER 3. Distribution and Retail Sales of Media --
_tCHAPTER 4. Economic Forces Affecting Media --
_tCHAPTER 5. The Influence of the General Economy on Media --
_tCHAPTER 6. Audiences and Consumers --
_tCHAPTER 7. Media, Advertisers, and Advertising --
_tCHAPTER 8. Competition in Media Markets --
_tCHAPTER 9. Concepts in Media Financing and Financial Management --
_tCHAPTER 10. Capital Markets and Media Firms --
_tCHAPTER 11. The Development of Large Media Companies --
_tCHAPTER 12. Trade and Globalization in Media Products and Services --
_tCHAPTER 13. Indicators of Financial and Economic Health of Media Firms --
_tGLOSSARY --
_tINDEX
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aIn this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 03. Jan 2023)
650 7 _aBUSINESS & ECONOMICS / General.
_2bisacsh
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.1515/9780823292899
856 4 0 _uhttps://www.degruyter.com/isbn/9780823292899
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9780823292899/original
942 _cEB
999 _c202629
_d202629