000 03373nam a22004815i 4500
001 202750
003 IT-RoAPU
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007 cr || ||||||||
008 230103t20221989nyu fo d z eng d
019 _a(OCoLC)1302165837
020 _a9780823220410
_qprint
020 _a9780823295180
_qPDF
024 7 _a10.1515/9780823295180
_2doi
035 _a(DE-B1597)9780823295180
035 _a(DE-B1597)575311
035 _a(OCoLC)1301548323
040 _aDE-B1597
_beng
_cDE-B1597
_erda
072 7 _aBUS070060
_2bisacsh
084 _aonline - DeGruyter
100 1 _aMitgang, Lee D.
_eautore
245 1 0 _aBig Bird and Beyond :
_bThe New Media and the Markle Foundation /
_cLee D. Mitgang.
264 1 _aNew York, NY :
_bFordham University Press,
_c[2022]
264 4 _c©1989
300 _a1 online resource (292 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 0 _tFrontmatter --
_tContents --
_tAcknowledgments --
_tIntroduction: The Neglected Field --
_t1: Enter Sesame --
_t2: Beyond Big Bird: Markle and Children's Television --
_t3: The Diffusion of Knowledge --
_t4: The Coming of Cable --
_t5: Messages to the Media --
_t6: Changing Channels --
_t7: Electronic Everything --
_t8: Aging.org --
_t9: Communications and Democracy --
_tEpilogue: "So What Do You Do, Give Away Money?" --
_tBibliography --
_tIndex --
_tAbout the Author
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aOver 30 years ago, Lloyd Morrisett, a young foundation executive, asked this question at a dinner party: "Could the power of television be used to teach millions of pre-school children the basics of literacy?" In an industry that had placed faith in selling soap rather than serving the educational needs of its wide audiences, Sesame Street, one of the most popular children's programs to date was created. Big Bird & Beyond discusses the large role Morrisett played since 1969, as president of The John and Mary R. Markle Foundation and as chairman of the Chilren's Television Workshop. He launched Peggy Charren's Action for Children's Television, saved the Columbia Journalism Review and the Fund for Investigative Journalism from bankruptcy, established the National News Council, and led to Cable News Network providing more issue oriented presidential election coverage. In this read, Lee Mitgang notes how Markle promoted the idea of using computers and the Internet to enrich the lives of the elderly, and, most recently, how electronic mail might connect citizens more effectively to government and other institutions that affect their everyday lives.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 03. Jan 2023)
650 7 _aBUSINESS & ECONOMICS / Industries / Media & Communications.
_2bisacsh
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.1515/9780823295180
856 4 0 _uhttps://www.degruyter.com/isbn/9780823295180
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9780823295180/original
942 _cEB
999 _c202750
_d202750