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001			204469
003			IT-RoAPU
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008			221201t20212021hiu fo d z eng d
020			_a9780824887674 _qPDF
024	7		_a10.1515/9780824887674 _2doi
035			_a(DE-B1597)9780824887674
035			_a(DE-B1597)570720
040			_aDE-B1597 _beng _cDE-B1597 _erda
050		4	_aHD9282.C62 _bM37 2021eb
072		7	_aSOC026000 _2bisacsh
082	0	4	_a338.1/77109512 _223
084			_aonline - DeGruyter
100	1		_aMak, Veronica S. W. _eautore
245	1	0	_aMilk Craze : _bBody, Science, and Hope in China / _cVeronica S. W. Mak.
264		1	_aHonolulu : _bUniversity of Hawaii Press, _c[2021]
264		4	_c©2021
300			_a1 online resource (224 p.)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	0		_aFood in Asia and the Pacific
505	0	0	_tFrontmatter -- _tContents -- _tAcknowledgments -- _tIntroduction: The Cultural Politics of Milk Consumption in China -- _t1. Milk, Body, and Social Class in Ancient China -- _t2. Dairy Farm, British Milk Tea, and Soy Milk in Milk Bottles -- _t3. Global Capital, Local Culture, and Food Uncertainty -- _t4. Bottle-Feeding as Love, Success, and Citizenship -- _t5. Pharmaceutical Nexus: Creating Illness and Giving Hope -- _tConclusion: The World Food Regime, the State, and the Medicalized Individual -- _tNotes -- _tReferences -- _tIndex
506	0		_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star
520			_aWhy do the Chinese, who are mostly lactase non-persistent, suddenly thirst for milk today? Whether it is formula milk, fresh cow milk, or tea with condensed milk, the rocketing milk consumption and production in China are of increasing global food safety, health, and environmental concerns. Milk Craze examines and compares developments in China's dairy industry and dietary dairy consumption, cross-nationally and globally, and more specifically in two localities: Shunde and Hong Kong.Through an innovative analysis of medical texts and social media, as well as careful ethnographic studies, Veronica Mak ponders why the surge in demand for Western cow milk coincides with the plunge in sales of indigenous water-buffalo milk and cheese. She reveals the multiple ways in which global industries and Chinese dairy conglomerates sabotage and destroy local dairy farms. She shows that the rise of milk consumption is not just about the globalization of cow milk production and Westernization of the Chinese diet, but also due to the crossovers between the traditional Chinese diet and medicine and modern global diets. She uses these reference points to explore the multiple meanings of dairy foods in China, such as the class and cultural attributes associated with British “milk tea” and flavored yogurt products, water buffalo curds and cheese, and the lower class associations of labor in the water-buffalo dairying industries, and then discusses these developments in China through colonial and modern global perspectives. Milk Craze argues powerfully that the Westernization or dramatic change of diet in China too often obscures structural, educational, occupational, and social stresses and constraints, while naturalizing the dubious redefinition of health, cognitive performance, and ideal body shape as individual responsibility and imperative.
538			_aMode of access: Internet via World Wide Web.
546			_aIn English.
588	0		_aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022)
650		0	_aMilk consumption _xHealth aspects _zChina.
650		0	_aMilk consumption _zChina.
650		7	_aSOCIAL SCIENCE / Sociology / General. _2bisacsh
653			_aChina food industry.
653			_aagriculture.
653			_aanthropology.
653			_asociology.
850			_aIT-RoAPU
856	4	0	_uhttps://doi.org/10.1515/9780824887674?locatt=mode:legacy
856	4	0	_uhttps://www.degruyter.com/isbn/9780824887674
856	4	2	_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9780824887674/original
942			_cEB
999			_c204469 _d204469