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001 204943
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020 _a9780857458773
_qprint
020 _a9780857458780
_qPDF
024 7 _a10.1515/9780857458780
_2doi
035 _a(DE-B1597)9780857458780
035 _a(DE-B1597)636298
035 _a(OCoLC)855505463
040 _aDE-B1597
_beng
_cDE-B1597
_erda
050 4 _aGT2895
072 7 _aSOC002010
_2bisacsh
082 0 4 _a394.1
084 _aonline - DeGruyter
100 1 _aBampilis, Tryfon
_eautore
245 1 0 _aGreek Whisky :
_bThe Localization of a Global Commodity /
_cTryfon Bampilis.
264 1 _aNew York ;
_aOxford :
_bBerghahn Books,
_c[2013]
264 4 _c©2013
300 _a1 online resource (268 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 0 _aFood, Nutrition, and Culture ;
_v1
505 0 0 _tFrontmatter --
_tContents --
_tAcknowledgments --
_tList of Illustrations --
_tNote on Transliteration --
_tPreface --
_tIntroduction. The Social Life of Whisky --
_tChapter 1. The Imported Spirits Industry in Greece --
_tChapter 2. Dreams of Modernity: Imagining the Consumption of Whisky during the Golden Age of Greek Cinema --
_tChapter 3. “Keep Walking”: Whisky Marketing and the Imaginaries of Scale Making in Advertising --
_tChapter 4. The Social Life of Whisky in Athens: Popular Style, Night Entertainment, and Bouzoukia with Live Greek Popular Music --
_tChapter 5. The Location of Whisky in the North Aegean --
_tConclusion. Trajectories of Scotch Whisky, Realms of Localization --
_tReferences --
_tIndex
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aIn many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of “Greekness,” national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 25. Jun 2024)
650 0 _aDrinking of alcoholic beverages
_zGreece.
650 0 _aNational characteristics, Greek.
650 0 _aWhiskey industry
_zGreece.
650 0 _aWhiskey
_xSocial aspects
_zGreece.
650 7 _aSOCIAL SCIENCE / Anthropology / Cultural & Social.
_2bisacsh
653 _aFood & Nutrition, Anthropology (General).
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.1515/9780857458780
856 4 0 _uhttps://www.degruyter.com/isbn/9780857458780
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9780857458780/original
942 _cEB
999 _c204943
_d204943