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020 _a9780691092829
_qprint
020 _a9781400823451
_qPDF
024 7 _a10.1515/9781400823451
_2doi
035 _a(DE-B1597)9781400823451
035 _a(DE-B1597)446242
035 _a(OCoLC)979628983
040 _aDE-B1597
_beng
_cDE-B1597
_erda
072 7 _aPOL008000
_2bisacsh
082 0 4 _a324.7/01/4
_221
084 _aonline - DeGruyter
100 1 _aHart, Roderick P.
_eautore
245 1 0 _aCampaign Talk :
_bWhy Elections Are Good for Us /
_cRoderick P. Hart.
250 _aCourse Book
264 1 _aPrinceton, NJ :
_bPrinceton University Press,
_c[2009]
264 4 _c©2000
300 _a1 online resource (328 p.) :
_b20 line illustrations, 11 tables
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 0 _tFrontmatter --
_tContents --
_tList of Figures --
_tList of Tables --
_tPreface --
_tCHAPTER 1. Campaign Questions --
_tCHAPTER 2. Campaign Language --
_tCHAPTER 3. Campaign Evolution --
_tCHAPTER 4. Campaign Functions --
_tCHAPTER 5. Campaign Forums --
_tCHAPTER 6. The Political Voice --
_tCHAPTER 7. The Media's Voice --
_tCHAPTER 8. The People's Voice --
_tCHAPTER 9. Campaign Reflections --
_tAPPENDIX 1. DICTION: The Text-Analysis Program --
_tAPPENDIX 2. Statistical Notes --
_tAPPENDIX 3. Sampling Details --
_tNotes --
_tIndex
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aRoderick Hart may be among the few Americans who believe that what politicians say in a campaign actually matters. He also believes that campaigns work. Even as television coverage, political ads, and opinion polls turn elections into field days for marketing professionals, Hart argues convincingly that campaigns do play their role in sustaining democracy, mainly because they bring about a dialogue among candidates, the press, and the people. Here he takes a close look at the exchange of ideas through language used in campaign speeches, political advertising, public debates, print and broadcast news, and a wide variety of letters to the editor. In each case, the participants choose their words differently, and this, according to Hart, can be a frustrating challenge to anyone trying to make sense of the issues. Yet he finds that the process is good for Americans: campaigns inform us about issues, sensitize us to the concerns of others, and either encourage us to vote or at least heighten our sense of the political world. Hart comes to his conclusions by using DICTION, a computer program that has enabled him to unearth substantive data, such as the many subtle shifts found in political language, over the past fifty years. This approach yields a rich variety of insights, including empirically based explanations of impressions created by political candidates. For example, in 1996 Bill Clinton successfully connected with voters by using many human-interest words--"you," "us," "people," "family." Bob Dole, however, alienated the public and even undermined his own claims of optimism by using an abundance of denial words--"can't," "shouldn't," "couldn't." Hart also tracks issue buzzwords such as "Medicare" to show how candidates and voters define and readjust their positions throughout the campaign dialogue. In the midst of today's increased media hype surrounding elections, Americans and the candidates they elect do seem to be listening to each other--as much as they did in years gone by. Hart's wide-ranging, objective investigation upends many of our stereotypes about political life and presents a new, more bracing, understanding of contemporary electoral behavior.
530 _aIssued also in print.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)
650 7 _aPOLITICAL SCIENCE / Political Process / Campaigns & Elections.
_2bisacsh
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.1515/9781400823451?locatt=mode:legacy
856 4 0 _uhttps://www.degruyter.com/isbn/9781400823451
856 4 2 _3Cover
_uhttps://www.degruyter.com/cover/covers/9781400823451.jpg
942 _cEB
999 _c205309
_d205309