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| 001 | 205811 | ||
| 003 | IT-RoAPU | ||
| 005 | 20221214233538.0 | ||
| 006 | m|||||o||d|||||||| | ||
| 007 | cr || |||||||| | ||
| 008 | 210830t20082009nju fo d z eng d | ||
| 020 |
_a9780691134567 _qprint |
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| 020 |
_a9781400829743 _qPDF |
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| 024 | 7 |
_a10.1515/9781400829743 _2doi |
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| 035 | _a(DE-B1597)9781400829743 | ||
| 035 | _a(DE-B1597)453668 | ||
| 035 | _a(OCoLC)979954295 | ||
| 040 |
_aDE-B1597 _beng _cDE-B1597 _erda |
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| 050 | 4 |
_aHM881 _b.R36 2009eb |
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| 072 | 7 |
_aBUS069030 _2bisacsh |
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| 082 | 0 | 4 |
_a303.48/4 _222 |
| 084 | _aonline - DeGruyter | ||
| 100 | 1 |
_aRao, Hayagreeva _eautore |
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| 245 | 1 | 0 |
_aMarket Rebels : _bHow Activists Make or Break Radical Innovations / _cHayagreeva Rao. |
| 250 | _aCourse Book | ||
| 264 | 1 |
_aPrinceton, NJ : _bPrinceton University Press, _c[2008] |
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| 264 | 4 | _c©2009 | |
| 300 |
_a1 online resource (216 p.) : _b10 halftones. 3 tables. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 505 | 0 | 0 |
_tFrontmatter -- _tContents -- _tPreface -- _t1. From the Invisible Hand to Joined Hands -- _t2. "You Can't Get People to Sit on an Explosion!": The Cultural Acceptance of the Car in America -- _t3. Evange-Ale-ists and the Renaissance of Microbrewing -- _t4. The French Revolution: Collective Action and the Nouvelle Cuisine Innovation -- _t5. Show Me the Money: Shareholder Activism and Investor Rights -- _t6. Chain Reaction: The Enactment and Repeal of Anti-Chain Store Laws -- _t7. Drug Wars: How the Anti-Biotechnology Movement Penetrated German Pharmaceutical Firms and Prevented Technology Commercialization -- _t8. From Exit to Voice: Advice for Activists -- _tNotes -- _tIndex |
| 506 | 0 |
_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star |
|
| 520 | _aGreat individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels.Some images inside the book are unavailable due to digital copyright restrictions. | ||
| 530 | _aIssued also in print. | ||
| 538 | _aMode of access: Internet via World Wide Web. | ||
| 546 | _aIn English. | ||
| 588 | 0 | _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) | |
| 650 | 0 |
_aBUSINESS & _xECONOMICS _vConsumer Behavior. |
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| 650 | 0 |
_aCapitalism _vSocial aspects. |
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| 650 | 0 |
_aCapitalism _xSocial aspects. |
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| 650 | 0 |
_aSOCIAL SCIENCE _vGeneral. |
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| 650 | 0 | _aSocial action. | |
| 650 | 0 | _aSocial change. | |
| 650 | 0 | _aSocial movements. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Economics / Theory. _2bisacsh |
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| 850 | _aIT-RoAPU | ||
| 856 | 4 | 0 | _uhttps://doi.org/10.1515/9781400829743 |
| 856 | 4 | 0 | _uhttps://www.degruyter.com/isbn/9781400829743 |
| 856 | 4 | 2 |
_3Cover _uhttps://www.degruyter.com/cover/covers/9781400829743.jpg |
| 942 | _cEB | ||
| 999 |
_c205811 _d205811 |
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