000			04092nam a22005775i 4500
001			205865
003			IT-RoAPU
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006			m|||||o||d||||||||
007			cr || ||||||||
008			210830t20092009nju fo d z eng d
020			_a9780691139630 _qprint
020			_a9781400830480 _qPDF
024	7		_a10.1515/9781400830480 _2doi
035			_a(DE-B1597)9781400830480
035			_a(DE-B1597)453685
035			_a(OCoLC)979881595
040			_aDE-B1597 _beng _cDE-B1597 _erda
072		7	_aPOL008000 _2bisacsh
082	0	4	_a324.973/092 _222
084			_aonline - DeGruyter
100	1		_aVavreck, Lynn _eautore
245	1	4	_aThe Message Matters : _bThe Economy and Presidential Campaigns / _cLynn Vavreck.
250			_aCourse Book
264		1	_aPrinceton, NJ : _bPrinceton University Press, _c[2009]
264		4	_c©2009
300			_a1 online resource (232 p.) : _b28 line illus. 39 tables.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0	0	_tFrontmatter -- _tCONTENTS -- _tLIST OF FIGURES -- _tLIST OF TABLES -- _tACKNOWLEDGMENTS -- _tPROLOGUE -- _tChapter One. PRESIDENTIAL CAMPAIGNS -- _tPART I -- _tChapter Two. HOW AND WHY CAMPAIGNS MATTER -- _tChapter Three. CONTEXT MATTERS: A CAMPAIGN TYPOLOGY -- _tPART II -- _tChapter Four. THE MEDIA DISCONNECT: MEDIA AND CANDIDATE MESSAGES -- _tChapter Five. THE MESSAGE MATTERS: CANDIDATE-LEVEL TESTS OF THE THEORY -- _tPART III -- _tChapter Six. THE MESSAGE MATTERS: MICROLEVEL TESTS OF THE THEORY -- _tChapter Seven. CANDIDATES CREATING CONTEXT -- _tAPPENDIX -- _tREFERENCES -- _tINDEX
506	0		_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star
520			_aThe economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies sometimes lose? The reason, Lynn Vavreck argues, is that what matters is not just the state of the economy but how candidates react to it. By demonstrating more precisely than ever before how candidates and their campaigns affect the economic vote, The Message Matters provides a powerful new way of understanding past elections--and predicting future ones. Vavreck examines the past sixty years of presidential elections and offers a new theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. Using data from presidential elections since 1952, she reveals why, when, and how campaign messages make a difference--and when they can outweigh economic predictors of election outcomes. The Message Matters does more than show why candidates favored by the economy must build their campaigns around economic messages. Vavreck's theory also explains why candidates disadvantaged by the economy must try to focus their elections on noneconomic issues that meet exacting criteria--and why this is so hard to do.
530			_aIssued also in print.
538			_aMode of access: Internet via World Wide Web.
546			_aIn English.
588	0		_aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)
650		0	_aPolitical campaigns _xUnited States.
650		0	_aPolitical campaigns _zUnited States.
650		0	_aPresidents _xElection _xUnited States.
650		0	_aPresidents _zUnited States _xElection.
650		0	_aPublic opinion _xUnited States.
650		0	_aPublic opinion _zUnited States.
650		7	_aPOLITICAL SCIENCE / Political Process / Campaigns & Elections. _2bisacsh
850			_aIT-RoAPU
856	4	0	_uhttps://doi.org/10.1515/9781400830480
856	4	0	_uhttps://www.degruyter.com/isbn/9781400830480
856	4	2	_3Cover _uhttps://www.degruyter.com/cover/covers/9781400830480.jpg
942			_cEB
999			_c205865 _d205865