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008 210824t20171971nju fo d z eng d
019 _a(OCoLC)1004875624
020 _a9781400886807
_qPDF
024 7 _a10.1515/9781400886807
_2doi
035 _a(DE-B1597)9781400886807
035 _a(DE-B1597)481970
035 _a(OCoLC)973755237
040 _aDE-B1597
_beng
_cDE-B1597
_erda
050 4 _aU22
_b.S8 1949
072 7 _aPHI000000
_2bisacsh
082 0 4 _a355.00189999999998
084 _aonline - DeGruyter
100 1 _aHovland, C. I.
_eautore
245 1 0 _aExperiments on Mass Communication /
_cC. I. Hovland, A. A. Lumsdaine.
264 1 _aPrinceton, NJ :
_bPrinceton University Press,
_c[2017]
264 4 _c©1971
300 _a1 online resource (356 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 0 _aPrinceton Legacy Library ;
_v5060
505 0 0 _tFrontmatter --
_tPREFACE --
_tCONTENTS --
_tCHAPTER 1. INTRODUCTION --
_tPART I. FILM EVALUATION STUDIES --
_tINTRODUCTION TO PART I --
_tCHAPTER 2. THE ORIENTATION FILM, “THE BATTLE OF BRITAIN” --
_tCHAPTER 3. GENERAL IMPLICATIONS DERIVED FROM THE ORIENTATION FILM EXPERIMENTS --
_tCHAPTER 4. THE AUDIENCE'S EVALUATION OF FILMS --
_tCHAPTER 5. EXPERIMENTAL COMPARISON OF ALTERNATIVE PRESENTATIONS --
_tCHAPTER 6. EFFECTS OF FILMS ON MEN OF DIFFERENT INTELLECTUAL ABILITY --
_tPART II. STUDIES EMPLOYING CONTROLLED VARIATION --
_tINTRODUCTION TO PART II --
_tCHAPTER 7. SHORT-TIME AND LONG-TIME EFFECTS OF AN ORIENTATION FILM --
_tCHAPTER 8. THE EFFECTS OF PRESENTING “ONE SIDE” VERSUS “BOTH SIDES” IN CHANGING OPINIONS ON A CONTROVERSIAL SUBJECT --
_tCHAPTER 9. THE EFFECT OF AN AUDIENCE-PARTICIPATION TECHNIQUE IN FILM-STRIP PRESENTATION --
_tCHAPTER 10. SUMMARY AND EVALUATION --
_tAPPENDICES --
_tAPPENDICES: MEASUREMENT PROBLEMS ENCOUNTERED --
_tA. THE BASELINE FOR MEASUREMENT OF PERCENTAGE CHANGE --
_tB. “MARGINAL” VERSUS “INTERNAL” EFFECTS --
_tC. COMPARISON OF THE BEFORE-AFTER AND THE AFTER-ONLY DESIGN OF EXPERIMENTS --
_tD. “REGRESSION” IN THE ANALYSIS OF EFFECTS OF FILMS --
_tINDEX
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aVolume III in the series Studies in Social Psychology in World War II. The Army proved to be a worldwide laboratory for film research and research on other means of getting across both technical information and indoctrination. Findings are of direct importance to film-makers, educators.Originally published in 1971.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 24. Aug 2021)
650 0 _aCommunication.
650 0 _aPsychology, Military.
650 7 _aPHILOSOPHY / General.
_2bisacsh
700 1 _aLumsdaine, A. A.
_eautore
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.1515/9781400886807
856 4 0 _uhttps://www.degruyter.com/isbn/9781400886807
856 4 2 _3Cover
_uhttps://www.degruyter.com/cover/covers/9781400886807.jpg
942 _cEB
999 _c209899
_d209899