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| 001 | 210513 | ||
| 003 | IT-RoAPU | ||
| 005 | 20231211163539.0 | ||
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| 007 | cr || |||||||| | ||
| 008 | 231101t20042004onc fo d z eng d | ||
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_a9780802086518 _qprint |
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| 020 |
_a9781442623484 _qPDF |
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| 024 | 7 |
_a10.3138/9781442623484 _2doi |
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| 035 | _a(DE-B1597)9781442623484 | ||
| 035 | _a(DE-B1597)479095 | ||
| 035 | _a(OCoLC)979836642 | ||
| 040 |
_aDE-B1597 _beng _cDE-B1597 _erda |
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| 050 | 4 | _aDS79.76.R87 | |
| 072 | 7 |
_aHIS027170 _2bisacsh |
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| 082 | 0 | 4 | _a956.704 |
| 084 | _aonline - DeGruyter | ||
| 100 | 1 |
_aRutherford, Paul _eautore |
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| 245 | 1 | 0 |
_aWeapons of Mass Persuasion : _bMarketing the War Against Iraq / _cPaul Rutherford. |
| 264 | 1 |
_aToronto : _bUniversity of Toronto Press, _c[2004] |
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| 264 | 4 | _c©2004 | |
| 300 | _a1 online resource (238 p.) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 490 | 0 | _aHeritage | |
| 506 | 0 |
_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star |
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| 520 | _aWith nearly sixty percent of Americans initially against a pre-emptive war without sanction from the United Nations, and even higher anti-war numbers in most other nations of the world, the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of Weapons of Mass Persuasion is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared completely.In this engaging and disturbing book, Paul Rutherford shows how the marketing campaign for the war against Iraq was constructed and carried out. He argues that not only was the campaign a new chapter in the presentation of real-time war as pop culture, but that its deeper implications have now come to constitute part of the history of modern democracy. Situating the war against Iraq within an existing tradition of war as narrative, spectacle, and, more broadly, commodity, Rutherford offers a brief overview of the history of civic advertising and propaganda, then examines in detail the different dimensions of three weeks of war presented to North Americans as it became a branded conflict, processed and cleansed to appeal to the well-established tastes of veteran consumers of popular culture.Including incisive analyses of visual material - speeches, editorial cartoons, and media political commentary, but particularly news reports of such sound bite events as the bombing of Baghdad, the toppling of the Hussein statue, and the rescue of captured soldier Private Jessica Lynch - as well as extensive polling data from around the world and interviews with the actual consumers of war, Weapons of Mass Persuasion chronicles the making of a Hollywood war: fast-paced and heroic, pitting the forces of good against the forces of evil to achieve a triumphant, sanitized, and commodified outcome. Not since Naomi Klein's No Logo have the gods of marketing and the art of commercialism been so thoroughly disrobed. Disclaimer: Images removed at the request of the rights holder. | ||
| 538 | _aMode of access: Internet via World Wide Web. | ||
| 546 | _aIn English. | ||
| 588 | 0 | _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 01. Nov 2023) | |
| 650 | 0 |
_aIraq War, 2003-2011 _xPublic opinion. |
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| 650 | 0 | _aIraq War, 2003-2011. | |
| 650 | 0 | _aWar in mass media. | |
| 650 | 4 | _aCoursebook. | |
| 650 | 4 | _aDISCOUNT-C. | |
| 650 | 7 |
_aHISTORY / Military / Iraq War (2003-2011). _2bisacsh |
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| 850 | _aIT-RoAPU | ||
| 856 | 4 | 0 | _uhttps://www.degruyter.com/isbn/9781442623484 |
| 856 | 4 | 2 |
_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9781442623484/original |
| 942 | _cEB | ||
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_c210513 _d210513 |
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