000 02916nam a2200469Ia 4500
001 211756
003 IT-RoAPU
005 20231211163654.0
006 m|||||o||d||||||||
007 cr || ||||||||
008 231101t20002000onc fo d z eng d
020 _a9780802083012
_qprint
020 _a9781442674455
_qPDF
024 7 _a10.3138/9781442674455
_2doi
035 _a(DE-B1597)9781442674455
035 _a(DE-B1597)483221
035 _a(OCoLC)1004880015
040 _aDE-B1597
_beng
_cDE-B1597
_erda
072 7 _aSOC022000
_2bisacsh
082 0 4 _a306.4/85
_222
084 _aonline - DeGruyter
100 1 _aRutherford, Paul
_eautore
245 1 0 _aEndless Propaganda :
_bThe Advertising of Public Goods /
_cPaul Rutherford.
264 1 _aToronto :
_bUniversity of Toronto Press,
_c[2000]
264 4 _c©2000
300 _a1 online resource (400 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aIs there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer.The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 01. Nov 2023)
650 4 _aDISCOUNT-B.
650 7 _aSOCIAL SCIENCE / Popular Culture.
_2bisacsh
850 _aIT-RoAPU
856 4 0 _uhttps://www.degruyter.com/isbn/9781442674455
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9781442674455/original
942 _cEB
999 _c211756
_d211756