| 000 | 03187nam a2200505Ia 4500 | ||
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| 001 | 212735 | ||
| 003 | IT-RoAPU | ||
| 005 | 20231211163752.0 | ||
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| 007 | cr || |||||||| | ||
| 008 | 231101t20072007onc fo d z eng d | ||
| 020 |
_a9780802038197 _qprint |
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| 020 |
_a9781442685482 _qPDF |
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| 024 | 7 |
_a10.3138/9781442685482 _2doi |
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| 035 | _a(DE-B1597)9781442685482 | ||
| 035 | _a(DE-B1597)497071 | ||
| 035 | _a(OCoLC)1078908447 | ||
| 040 |
_aDE-B1597 _beng _cDE-B1597 _erda |
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| 072 | 7 |
_aSOC026000 _2bisacsh |
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| 082 | 0 | 4 | _a303.3/80971 |
| 084 | _aonline - DeGruyter | ||
| 100 | 1 |
_abutler, peter m _eautore |
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| 245 | 1 | 0 |
_aPolling and Public Opinion : _bA Canadian Perspective / _cpeter m. butler. |
| 264 | 1 |
_aToronto : _bUniversity of Toronto Press, _c[2007] |
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| 264 | 4 | _c©2007 | |
| 300 | _a1 online resource (256 p.) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 506 | 0 |
_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star |
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| 520 | _aThe importance of polling public opinion is widely recognized today. Indeed, it is sometimes argued that in mass societies, polls have also become an important medium for communicating ideas and beliefs, especially since many people have become less involved in community organizations and interest groups that formerly connected them to events and issues. Polling and Public Opinion examines the impact that polls have on the thoughts and behaviour of the public.Peter M. Butler considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy. Using such controversial issues as free trade, health care, same-sex marriage, and national security, Butler argues that popular opinion on such hot-button topics as these can be guided and changed according to how polls are interpreted for and presented to the public. As well as analyzing the impact of polls on the public, Butler is concerned with demystifying the methods by which opinions are collected, showing that the techniques used to determine public opinion can be just as selective as those by which the results are disseminated.Focusing on many of the vital topics of our time, Polling and Public Opinion is an in-depth look at the rise of one of the most important but least understood methods by which politicians and governments gauge the popular will. | ||
| 538 | _aMode of access: Internet via World Wide Web. | ||
| 546 | _aIn English. | ||
| 588 | 0 | _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 01. Nov 2023) | |
| 650 | 0 |
_aPublic opinion polls _vTextbooks. |
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| 650 | 0 | _aPublic opinion polls. | |
| 650 | 0 |
_aPublic opinion _zCanada _vTextbooks. |
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| 650 | 0 |
_aPublic opinion _zCanada. |
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| 650 | 7 |
_aSOCIAL SCIENCE / Sociology / General. _2bisacsh |
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| 850 | _aIT-RoAPU | ||
| 856 | 4 | 0 | _uhttps://www.degruyter.com/isbn/9781442685482 |
| 856 | 4 | 2 |
_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9781442685482/original |
| 942 | _cEB | ||
| 999 |
_c212735 _d212735 |
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