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008 231101t20082008onc fo d z eng d
019 _a(OCoLC)1013947381
020 _a9780802095299
_qprint
020 _a9781442689442
_qPDF
024 7 _a10.3138/9781442689442
_2doi
035 _a(DE-B1597)9781442689442
035 _a(DE-B1597)465278
035 _a(OCoLC)944176346
040 _aDE-B1597
_beng
_cDE-B1597
_erda
050 4 _aP90
072 7 _aBUS023000
_2bisacsh
082 0 4 _a302.2
084 _aonline - DeGruyter
245 0 4 _aThe Toronto School of Communication Theory :
_bInterpretations, Extensions, Applications /
_ced. by Rita Watson, Menahem Blondheim.
264 1 _aToronto :
_bUniversity of Toronto Press,
_c[2008]
264 4 _c©2008
300 _a1 online resource (336 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aWhile never formally recognized as a school of thought in its time, the work of a number of University of Toronto scholars over several decades - most notably Harold Adams Innis and Marshall McLuhan - formulated a number of original attempts to conceptualize communication as a phenomenon, and launched radical and innovative conjectures about its consequences. This landmark collection of essays re-assesses the existence, and re-evaluates the contribution, of the so-called Toronto School of Communication.While the theories of Innis and McLuhan are notoriously resistant to neat encapsulation, some general themes have emerged in scholarly attempts to situate them within the discipline of communications studies that they helped to define. Three such themes - focus on the effects and consequences of communications, emphasis on communications as a process rather than as structure, and a sharp focus on the technology of communication, or the 'medium' - are the most fundamental in characterizing the unique perspective of the Toronto School. This collection not only represents a crucial step in defining the 'Toronto School,' it also provides close analysis of the ideas of its individual members.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 01. Nov 2023)
650 0 _aCommunication
_xPhilosophy.
650 0 _aMass media
_xInfluence.
650 0 _aMass media
_xPhilosophy.
650 0 _aMass media
_xPolitical aspects.
650 4 _aCoursebook.
650 7 _aBUSINESS & ECONOMICS / Economic History.
_2bisacsh
700 1 _aBlondheim, Menahem
_ecuratore
700 1 _aWatson, Rita
_ecuratore
850 _aIT-RoAPU
856 4 0 _uhttps://www.degruyter.com/isbn/9781442689442
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9781442689442/original
942 _cEB
999 _c213022
_d213022