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020 _a9781442643635
_qprint
020 _a9781442696488
_qPDF
024 7 _a10.3138/9781442696488
_2doi
035 _a(DE-B1597)9781442696488
035 _a(DE-B1597)528798
035 _a(OCoLC)1110708233
040 _aDE-B1597
_beng
_cDE-B1597
_erda
050 4 _aHF5415
_b.M87 2013eb
072 7 _aBUS057000
_2bisacsh
082 0 4 _a658.8/7
_223
084 _aonline - DeGruyter
100 1 _aMurray, Kyle
_eautore
245 1 4 _aThe Retail Value Proposition :
_bCrafting Unique Experiences at Compelling Prices /
_cKyle Murray.
264 1 _aToronto :
_bUniversity of Toronto Press,
_c[2013]
264 4 _c©2013
300 _a1 online resource (248 p.) :
_b10 figures; 10 tables
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aHow do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors - environment, selection, and engagement (ESE) - that separate successful retailers from those that fail and are forgotten.The ESE framework is derived from the academic literature on retail management and consumer marketing, and supplemented by hundreds of hours of interviews with executives and marketers from Canada's leading companies, including Loblaw, Indigo Books and Music, and Lululemon. Kyle B. Murray illustrates the components of this framework with examples and case studies that examine how the shopping environment, product selection, and customer engagement each affect consumer decision and create competitive advantage.Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 01. Nov 2023)
650 0 _aMarketing.
650 0 _aRetail trade.
650 7 _aBUSINESS & ECONOMICS / Industries / Retailing.
_2bisacsh
850 _aIT-RoAPU
856 4 0 _uhttps://www.degruyter.com/isbn/9781442696488
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9781442696488/original
942 _cEB
999 _c213205
_d213205