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001 213331
003 IT-RoAPU
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006 m|||||o||d||||||||
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008 231101t20122012onc fo d z eng d
020 _a9781442644298
_qprint
020 _a9781442699571
_qPDF
024 7 _a10.3138/9781442699571
_2doi
035 _a(DE-B1597)9781442699571
035 _a(DE-B1597)483154
035 _a(OCoLC)1004876269
040 _aDE-B1597
_beng
_cDE-B1597
_erda
072 7 _aBUS041000
_2bisacsh
082 0 4 _a338/.064
_223
084 _aonline - DeGruyter
100 1 _aMiller, Roger
_eautore
245 1 0 _aInnovation Reinvented :
_bSix Games that Drive Growth /
_cRoger Miller, Marcel Côte.
264 1 _aToronto :
_bUniversity of Toronto Press,
_c[2012]
264 4 _c©2012
300 _a1 online resource (312 p.) :
_b10 figures; 5 tables
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 0 _aRotman-UTP Publishing
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aInnovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Côté demonstrate, the vast majority of innovations result from improvements in product features or business processes.Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 01. Nov 2023)
650 4 _aDISCOUNT-C.
650 7 _aBUSINESS & ECONOMICS / Management.
_2bisacsh
700 1 _aCôte, Marcel
_eautore
850 _aIT-RoAPU
856 4 0 _uhttps://www.degruyter.com/isbn/9781442699571
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9781442699571/original
942 _cEB
999 _c213331
_d213331