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010 _a2017048952
020 _a9781477317020
_qPDF
024 7 _a10.7560/316443
_2doi
035 _a(DE-B1597)9781477317020
035 _a(DE-B1597)586926
035 _a(OCoLC)1280944882
040 _aDE-B1597
_beng
_cDE-B1597
_erda
050 0 0 _aHE8700.8
_b.J37 2018
050 4 _aHE8700.8
_b.J37 2018
072 7 _aPER000000
_2bisacsh
082 0 4 _a384.55/4430973
_223
084 _aonline - DeGruyter
100 1 _aJaramillo, Deborah L.
_eautore
245 1 4 _aThe Television Code :
_bRegulating the Screen to Safeguard the Industry /
_cDeborah L. Jaramillo.
264 1 _aAustin :
_bUniversity of Texas Press,
_c[2021]
264 4 _c©2018
300 _a1 online resource (272 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 0 _tFrontmatter --
_tContents --
_tIllustrations --
_tAbbreviations --
_tAcknowledgments --
_tIntroduction: The Television Code and the Trade Association --
_t1. Regulatory Precedents before Television: The Government and the NAB Experiment with Radio --
_t2. Distinguishing Television from Radio via the Trade Association: The Rise and Fall of the Television Broadcasters Association --
_t3. The Industry Talks about a Television Code: Discourses of Decency, Self-Regulation, and Medium Specificity --
_t4. The Television Audience Speaks Out: Viewer Complaints and the Demand for Government Intervention --
_t5. The Federal Communications Commission: Impotent Bureaucrats, Underhanded Censors, or Exasperated Intermediaries? --
_t6. Senator William Benton Challenges the Commercial Television Paradigm --
_tConclusion: After the Code --
_tAppendix A. The Television Code: Section on “Acceptability of Program Material” --
_tAppendix B. The Television Code: Section on “Decency and Decorum in Production” --
_tNotes --
_tBibliography --
_tIndex
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aThe broadcasting industry’s trade association, the National Association of Broadcasters (NAB), sought to sanitize television content via its self-regulatory document, the Television Code. The Code covered everything from the stories, images, and sounds of TV programs (no profanity, illicit sex and drinking, negative portrayals of family life and law enforcement officials, or irreverence for God and religion) to the allowable number of commercial minutes per hour of programming. It mandated that broadcasters make time for religious programming and discouraged them from charging for it. And it called for tasteful and accurate coverage of news, public events, and controversial issues. Using archival documents from the Federal Communications Commission, NBC, the NAB, and a television reformer, Senator William Benton, this book explores the run-up to the adoption of the 1952 Television Code from the perspectives of the government, TV viewers, local broadcasters, national networks, and the industry’s trade association. Deborah L. Jaramillo analyzes the competing motives and agendas of each of these groups as she builds a convincing case that the NAB actually developed the Television Code to protect commercial television from reformers who wanted more educational programming, as well as from advocates of subscription television, an alternative distribution model to the commercial system. By agreeing to self-censor content that viewers, local stations, and politicians found objectionable, Jaramillo concludes, the NAB helped to ensure that commercial broadcast television would remain the dominant model for decades to come.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 26. Apr 2022)
650 0 _aTelevision broadcasting policy
_zUnited States.
650 0 _aTelevision broadcasting policy-United States.
650 0 _aTelevision broadcasting
_zUnited States.
650 0 _aTelevision broadcasting-United States.
650 0 _aTelevision
_xLaw and legislation
_zUnited States.
650 0 _aTelevision-Law and legislation-United States.
650 7 _aPERFORMING ARTS / General.
_2bisacsh
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.7560/316443
856 4 0 _uhttps://www.degruyter.com/isbn/9781477317020
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9781477317020/original
942 _cEB
999 _c218617
_d218617