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001			218670
003			IT-RoAPU
005			20221214234401.0
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008			220426t20212019txu fo d z eng d
020			_a9781477319567 _qPDF
024	7		_a10.7560/319543 _2doi
035			_a(DE-B1597)9781477319567
035			_a(DE-B1597)587283
035			_a(OCoLC)1269268634
040			_aDE-B1597 _beng _cDE-B1597 _erda
072		7	_aHIS000000 _2bisacsh
082	0	4	_a338.4/7663420962
084			_aonline - DeGruyter
100	1		_aFoda, Omar D. _eautore
245	1	0	_aEgypt's Beer : _bStella, Identity, and the Modern State / _cOmar D. Foda.
264		1	_aAustin : _bUniversity of Texas Press, _c[2021]
264		4	_c©2019
300			_a1 online resource (264 p.)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0	0	_tFrontmatter -- _tCONTENTS -- _tNotes on Translation and Transliteration -- _tAbbreviations -- _tThe Egyptian Beer Industry -- _tIntroduction -- _t1. Grand Plans in Glass Bottles: Importing the Modern Beer Industry into Egypt -- _t2. A Star Rises: Stella and the Egyptian Beer Industry, 1920–1940 -- _t3. Crowning the Pyramid: The Egyptian Beer Industry’s “Mature” Period, 1940–1952 -- _t4. Stella Is Always Delicious: Selling Beer in the Time of Nasser, 1952–1958 -- _t5. A Pan-Arab Brew: Stella and the United Arab Republic, 1958–1961 -- _t6. Getting the Dutch Out: How Stella Became the Beer of the Egyptian Regime, 1961–1972 -- _t7. Opening Up Stella: The Infitah and the Beer Business in Egypt, 1973–1985 -- _t8. An American Pharaoh and the Egyptian Star: Stella, 1985–2003 -- _tConclusion -- _tNotes -- _tBibliography -- _tIndex
506	0		_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star
520			_aAlthough alcohol is generally forbidden in Muslim countries, beer has been an important part of Egyptian identity for much of the last century. Egypt’s Stella beer (which only coincidentally shares a name with the Belgian beer Stella Artois) became a particularly meaningful symbol of the changes that occurred in Egypt after British Occupation. Weaving cultural studies with business history, Egypt’s Beer traces Egyptian history from 1880 to 2003 through the study of social, economic, and technological changes that surrounded the production and consumption of Stella beer in Egypt, providing an unparalleled case study of economic success during an era of seismic transformation. Delving into archival troves—including the papers of his grandfather, who for twenty years was CEO of the company that produced Stella—Omar D. Foda explains how Stella Beer achieved a powerful presence in all popular forms of art and media, including Arabic novels, songs, films, and journalism. As the company’s success was built on a mix of innovation, efficient use of local resources, executive excellence, and shifting cultural dynamics, this is the story of the rise of a distinctly Egyptian “modernity” seen through the lens of a distinctly Egyptian brand.
538			_aMode of access: Internet via World Wide Web.
546			_aIn English.
588	0		_aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 26. Apr 2022)
650		0	_aBeer industry _xGovernment policy _zEgypt.
650		0	_aBeer industry _xPolitical aspects _zEgypt.
650		0	_aBeer industry _zEgypt _xHistory.
650		0	_aBeer _zEgypt _xHistory.
650		0	_aDrinking of alcoholic beverages _zEgypt _xReligious aspects _xIslam.
650		7	_aHISTORY / General. _2bisacsh
850			_aIT-RoAPU
856	4	0	_uhttps://doi.org/10.7560/319543
856	4	0	_uhttps://www.degruyter.com/isbn/9781477319567
856	4	2	_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9781477319567/original
942			_cEB
999			_c218670 _d218670