000			03275nam a2200493Ia 4500
001			220030
003			IT-RoAPU
005			20231211164127.0
006			m|||||o||d||||||||
007			cr || ||||||||
008			231101t19711971onc fo d z eng d
020			_a9780802061201 _qprint
020			_a9781487571764 _qPDF
024	7		_a10.3138/9781487571764 _2doi
035			_a(DE-B1597)9781487571764
035			_a(DE-B1597)536888
035			_a(OCoLC)1090858255
040			_aDE-B1597 _beng _cDE-B1597 _erda
050		4	_aP90 _b.G56 1971eb
072		7	_aLAN004000 _2bisacsh
082	0	4	_a001.5 _219
084			_aonline - DeGruyter
100	1		_aGordon, Donald R. _eautore
245	1	4	_aThe New Literacy / _cDonald R. Gordon.
264		1	_aToronto : _bUniversity of Toronto Press, _c[1971]
264		4	_c©1971
300			_a1 online resource (193 p.)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	0		_aHeritage
506	0		_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star
520			_aMan today faces a central challenge: to deal with exploding knowledge in circumstances that allow few errors. To survive, he must improve his perception of what is going on around him. In this he can be helped by the radically different modes of expression that have eclipsed the three Rs. But first he must learn to use them - and that will require the same type of rigorous preparation we know is needed to master reading and writing. This book is a primer for the new literacy of the 1970s. It is a provocative exploration of how we perceive reality. Professor Gordon considers how our minds and senses perceive and communicate and how we may augment them, mechanically, chemically, and in other ways. Next he discusses the ways in which we make contact with one another through language. Then he delves into the agents that extend our senses by proxy - print, radio, television, film, and the various subliminal media such as the underground press, the speakers' circuit, and pop music. Finally he offers some predictions and advice about coping with the future. Donald Gordon is a long-time student of communications. He approaches the subject with unusual breadth of experience in the mass media - he has been a journalist, broadcaster, and television correspondent - as well as with scholarly concern for changing patterns and social impact. His book is at times irreverent, always provocative and informative. It has been assigned as the textbook for 'Arts 100,' a university credit course he is giving over the Ontario Educational Communications Authority TV network.
538			_aMode of access: Internet via World Wide Web.
546			_aIn English.
588	0		_aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 01. Nov 2023)
650		0	_aCommunication.
650		7	_aLANGUAGE ARTS & DISCIPLINES / Communication Studies. _2bisacsh
850			_aIT-RoAPU
856	4	0	_uhttps://www.degruyter.com/isbn/9781487571764
856	4	2	_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9781487571764/original
942			_cEB
999			_c220030 _d220030