000			05323nam a2200553Ia 4500
001			222379
003			IT-RoAPU
005			20250106150904.0
006			m|||||o||d||||||||
007			cr || ||||||||
008			240426t20162016nyu fo d z eng d
020			_a9781501727276 _qPDF
024	7		_a10.7591/9781501727276 _2doi
035			_a(DE-B1597)9781501727276
035			_a(DE-B1597)503346
035			_a(OCoLC)1059275555
040			_aDE-B1597 _beng _cDE-B1597 _erda
050		4	_aD810.P7
072		7	_aHIS027100 _2bisacsh
082	0	4	_a940.54/88673 _223
084			_aonline - DeGruyter
100	1		_aHench, John B. _eautore
245	1	0	_aBooks As Weapons : _bPropaganda, Publishing, and the Battle for Global Markets in the Era of World War II / _cJohn B. Hench.
264		1	_aIthaca, NY : _bCornell University Press, _c[2016]
264		4	_c©2016
300			_a1 online resource (352 p.) : _b12 halftones
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0	0	_tFrontmatter -- _tContents -- _tPreface -- _tAcknowledgments -- _tAbbreviations and Acronyms -- _tIntroduction: Books on the Normandy Beaches -- _tPart I: CULTIVATING NEW MARKETS -- _t1. Modernizing U.S. Book Publishing -- _t2. War Changes Everything—Even Books -- _tPart II: BOOKS AS “WEAPONS IN THE WAR OF IDEAS” -- _t3. Publishers Organize for War and Plan for Peace -- _t4. “Books Are the Most Enduring Propaganda of All” -- _t5. Seeking “an Inside Track to the World’s Bookshelves” -- _t6. “Everyone but the Janitor” Selected the Books -- _t7. Books to Pacify and Reeducate the Enemy -- _t8. Making the “Nice Little Books” -- _tPart III: U.S. CULTURAL POWER ABROAD -- _t9. Liberating Europe with Books -- _t10. The Rise and Fall of the United States International Book Association -- _t11. The Empire Strikes Back -- _t12. Books for Occupied Germany and Japan -- _tEpilogue: American Books Abroad after 1948 -- _tAppendix A. Overseas and Transatlantic Editions -- _tAppendix B. Titles in the Bücherreihe Neue Welt Series -- _tNotes -- _tBibliography -- _tIndex
506	0		_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star
520			_aOnly weeks after the D-Day invasion of June 6, 1944, a surprising cargo—crates of books—joined the flood of troop reinforcements, weapons and ammunition, food, and medicine onto Normandy beaches. The books were destined for French bookshops, to be followed by millions more American books (in translation but also in English) ultimately distributed throughout Europe and the rest of the world. The British were doing similar work, which was uneasily coordinated with that of the Americans within the Psychological Warfare Division of General Eisenhower's Supreme Headquarters, Allied Expeditionary Force, under General Eisenhower's command.Books As Weapons tells the little-known story of the vital partnership between American book publishers and the U.S. government to put carefully selected recent books highlighting American history and values into the hands of civilians liberated from Axis forces. The government desired to use books to help "disintoxicate" the minds of these people from the Nazi and Japanese propaganda and censorship machines and to win their friendship. This objective dovetailed perfectly with U.S. publishers' ambitions to find new profits in international markets, which had been dominated by Britain, France, and Germany before their book trades were devastated by the war. Key figures on both the trade and government sides of the program considered books "the most enduring propaganda of all" and thus effective "weapons in the war of ideas," both during the war and afterward, when the Soviet Union flexed its military might and demonstrated its propaganda savvy. Seldom have books been charged with greater responsibility or imbued with more significance.John B. Hench leavens this fully international account of the programs with fascinating vignettes set in the war rooms of Washington and London, publishers' offices throughout the world, and the jeeps in which information officers drove over bomb-rutted roads to bring the books to people who were hungering for them. Books as Weapons provides context for continuing debates about the relationship between government and private enterprise and the image of the United States abroad.
538			_aMode of access: Internet via World Wide Web.
546			_aIn English.
588	0		_aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 26. Apr 2024)
650		0	_aPropaganda, American _zEurope _xHistory _y20th century.
650		0	_aPropaganda, American _zJapan _xHistory _y20th century.
650		0	_aPublishers and publishing _zUnited States _xHistory _y20th century.
650		0	_aWorld War, 1939-1945 _xPropaganda.
650		4	_aMilitary History.
650		4	_aU.S. History.
650		7	_aHISTORY / Military / World War II. _2bisacsh
850			_aIT-RoAPU
856	4	0	_uhttps://doi.org/10.7591/9781501727276
856	4	0	_uhttps://www.degruyter.com/isbn/9781501727276
856	4	2	_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9781501727276/original
942			_cEB
999			_c222379 _d222379