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008 210830t20152015enk fo d z eng d
010 _a2014039869
020 _a9781845414931
_qprint
020 _a9781845414948
_qPDF
024 7 _a10.21832/9781845414948
_2doi
035 _a(DE-B1597)9781845414948
035 _a(DE-B1597)541759
035 _a(OCoLC)1135614217
040 _aDE-B1597
_beng
_cDE-B1597
_erda
050 0 0 _aG155.E8
_bH46 2015
050 4 _aG155.E8
_bH46 2015
072 7 _aBUS081000
_2bisacsh
082 0 4 _a338.4/7914
_223
084 _aonline - DeGruyter
100 1 _aHeeley, John
_eautore
245 1 0 _aUrban Destination Marketing in Contemporary Europe :
_bUniting Theory and Practice /
_cJohn Heeley.
264 1 _aBristol, UK;
_aBlue Ridge Summit, PA :
_bChannel View Publications,
_c[2015]
264 4 _c©2015
300 _a1 online resource (192 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 0 _aAspects of Tourism ;
_v66
505 0 0 _tFrontmatter --
_tContents --
_tFigures --
_tTables --
_tAcknowledgements --
_tForeword --
_tPreface: Bradford, 1980-2014 --
_t1. Introduction --
_tPart 1: Practice Part 1: Practice --
_t2. The Practitioners: Profiling the Ubiquitous DMO --
_t3. Urban Destination Marketing Operations --
_tPart 2: Theory --
_t4. A Critique of the Theory of Marketing Competitive Advantage --
_t5. Towards a New 'Middle-range' Theory: The Dynamics of Urban Destination Marketing --
_tEpilogue: Coventry, Millennium Eve, 1999 --
_tReferences --
_tIndex
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aThis book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities.
530 _aIssued also in print.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)
650 0 _aCity promotion
_zEurope.
650 0 _aTourism
_zEurope
_xMarketing.
650 4 _aSales & marketing.
650 4 _aTourism industry.
650 4 _aUrban & municipal planning.
650 7 _aBUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism.
_2bisacsh
653 _aDMOs.
653 _adestination branding.
653 _adestination marketing organisations.
653 _adestination marketing paradigm.
653 _adestination marketing.
653 _atheory and paradigm change.
653 _atheory of competitive advantage.
653 _atourism marketing.
653 _aurban destination marketing operations .
653 _aurban destination marketing.
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.21832/9781845414948
856 4 0 _uhttps://www.degruyter.com/isbn/9781845414948
856 4 2 _3Cover
_uhttps://www.degruyter.com/cover/covers/9781845414948.jpg
942 _cEB
999 _c228968
_d228968