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008 220629t20222018cou fo d z eng d
020 _a9781955055338
_qPDF
024 7 _a10.1515/9781955055338
_2doi
035 _a(DE-B1597)9781955055338
035 _a(DE-B1597)623805
040 _aDE-B1597
_beng
_cDE-B1597
_erda
072 7 _aPOL034000
_2bisacsh
084 _aonline - DeGruyter
100 1 _aHelfert, Daniel L.
_eautore
245 1 0 _aPolitical Communication in Action :
_bFrom Theory to Practice /
_cDaniel L. Helfert.
264 1 _aBoulder :
_bLynne Rienner Publishers,
_c[2022]
264 4 _c©2018
300 _a1 online resource (305 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 0 _tFrontmatter --
_tContents --
_tAcknowledgments --
_t1. Political Communication in Action --
_t2. Defining Political Communication --
_t3. The Tools of Political Persuasion --
_t4. Making Political Communication Effective --
_t5. Political Issues --
_t6. Political Research and Communication Planning --
_t7. Political Speeches --
_t8. Political Advertising and Television --
_t9. Political Communication in the Internet Age --
_t10. Communicating Through the News Media --
_t11. Communication in an Age of Partisanship --
_t12. Crisis Communication --
_t13. The Ethical Line in Political Communication --
_tSuggested Readings --
_tIndex --
_tAbout the Book
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aCovering both theory and real-world practice, takes the reader step by step through the communication process as it actually works: in political campaigns, in government from City Hall to Congress and the White House, and in advocacy organizations.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jun 2022)
650 7 _aPOLITICAL SCIENCE / Peace.
_2bisacsh
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.1515/9781955055338
856 4 0 _uhttps://www.degruyter.com/isbn/9781955055338
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9781955055338/original
942 _cEB
999 _c229769
_d229769