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001 235681
003 IT-RoAPU
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006 m|||||o||d||||||||
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008 221201t20122013gw fo d z eng d
019 _a(OCoLC)1002274415
019 _a(OCoLC)1004874623
019 _a(OCoLC)1011475798
019 _a(OCoLC)979633085
019 _a(OCoLC)987954477
019 _a(OCoLC)992508279
019 _a(OCoLC)999378146
020 _a9783110292459
_qprint
020 _a9783110292503
_qPDF
024 7 _a10.1515/9783110292503
_2doi
035 _a(DE-B1597)9783110292503
035 _a(DE-B1597)177848
035 _a(OCoLC)829462231
040 _aDE-B1597
_beng
_cDE-B1597
_erda
050 4 _aPN175
072 7 _aLAN015000
_2bisacsh
084 _aonline - DeGruyter
100 1 _aKnape, Joachim
_eautore
245 1 0 _aModern Rhetoric in Culture, Arts, and Media :
_b13 Essays /
_cJoachim Knape.
264 1 _aBerlin ;
_aBoston :
_bDe Gruyter,
_c[2012]
264 4 _c©2013
300 _a1 online resource (310 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 0 _tFrontmatter --
_tContents --
_tModern Rhetoric. An Introduction --
_tGeneral Rhetoric --
_tDialog --
_tRhetoric of Verbal Texts --
_tIntersemiotic Rhetoric --
_tMedia Rhetoric --
_tBibliography --
_tIndex
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aThe goal of this book is to formulate a modern theoretical approach for rhetorical studies in a variety of disciplines in the humanities, media research, and other cultural studies. The discipline of rhetoric originally concerned itself with linguistic forms of communication, and its basic theory was developed with such cases in mind. With respect to this ancient tradition, there are numerous books that provide a historical overview of the field. There is also a wide array of introductory works and research contributions that deal with the practice of political rhetoric. On the other hand, only a few 20th century academics have attempted to theoretically rehabilitate rhetoric (after its decline as an academic discipline in Europe in the 18th and 19th centuries) and to give rhetorical theory a modern, new, and further reaching perspective. Two notable examples have been Kenneth Burke and Brian Vickers. The book begins with the assumption that rhetoric is not merely limited to linguistic action, but rather is present everywhere in the communicative world. Against this background, this work develops a modern theory of rhetoric, and demonstrates in twelve chapters how methodical rhetorical analysis can be done in selected practical fields of application (Literature, Music, Images, and Film).
530 _aIssued also in print.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022)
650 4 _aKommunikation.
650 4 _aKultur.
650 4 _aKunst.
650 4 _aMedien.
650 4 _aRhetorik.
650 7 _aLANGUAGE ARTS & DISCIPLINES / Rhetoric.
_2bisacsh
653 _aArts.
653 _aCommunication.
653 _aCulture.
653 _aMedia.
653 _aRhetoric.
700 1 _aFortuna, Alan L.
_eautore
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.1515/9783110292503
856 4 0 _uhttps://www.degruyter.com/isbn/9783110292503
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9783110292503/original
942 _cEB
999 _c235681
_d235681