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008 210830t20162016gw fo d z eng d
010 _a2016449643
019 _a(OCoLC)953920477
020 _a9783110439885
_qEPUB
020 _a9783110439878
_qPDF
024 7 _a10.1515/9783110439878
_2doi
035 _a(DE-B1597)9783110439878
035 _a(DE-B1597)445967
035 _a(OCoLC)946712524
040 _aDE-B1597
_beng
_cDE-B1597
_erda
072 7 _aBUS041000
_2bisacsh
084 _aonline - DeGruyter
100 1 _aGlowik, Mario
_eautore
245 1 0 _aMarket Entry Strategies :
_bInternationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi /
_cMario Glowik.
250 _a2nd, revised and updated edition
264 1 _aMünchen ;
_aWien :
_bDe Gruyter Oldenbourg,
_c[2016]
264 4 _c©2016
300 _a1 online resource (X, 241 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 0 _aDe Gruyter Studium
505 0 0 _tFrontmatter --
_tContents --
_tIntroduction --
_t1. How to Combine Theory and Business Practice? --
_t2. Internationalization Theories --
_t3. Market Entry Strategies --
_tSubject index
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aThis textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated in the book. Relevant market entry strategies, such as franchising, contract manufacturing, joint ventures, and others are explained and categorized in light of crucial determinants of international business decision making: hierarchical control of operations, the firm’s proximity to the foreign market, the investment risk, and the factor of time. What makes this textbook novel and unique? Its framework combines theories and market entry strategies: each topicis applied to authoritative, real-life business case studies. Complex issues are explained in a manner that results in understanding. Various illustrations and tables help the reader comprehend the point being discussed. The case study focus on Asian firms delivers interesting insights into modern high-technology industries and changing global business dynamics. Market Entry Strategies serves as a vital source for internationally oriented bachelor, master, and MBA programs with strategy, marketing, and management lecture modules. Consequently, this publication is highly recommended for students and scholars; but it is also useful for business practitioners seeking to gain competitive advantages in international business. About the Author Mario Glowik teaches Bachelor, MBA and Master courses in Strategic management, International management, Strategic management in China and Europe, and International and Asian business at Berlin School of Economics and Law in Berlin. Find out more about Professor Glowik and the second edition of his Textbook Market Entry Strategies on Youtube!
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)
650 4 _aBrands.
650 7 _aBUSINESS & ECONOMICS / Management.
_2bisacsh
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.1515/9783110439878
856 4 0 _uhttps://www.degruyter.com/isbn/9783110439878
856 4 2 _3Cover
_uhttps://www.degruyter.com/cover/covers/9783110439878.jpg
942 _cEB
999 _c238306
_d238306