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001			238833
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008			240625t20172017gw fo d z eng d
020			_a9783110479423 _qprint
020			_a9783110480047 _qEPUB
020			_a9783110479898 _qPDF
024	7		_a10.1515/9783110479898 _2doi
035			_a(DE-B1597)9783110479898
035			_a(DE-B1597)466857
035			_a(OCoLC)984637967
040			_aDE-B1597 _beng _cDE-B1597 _erda
050		4	_aP99.4.M6 _bB38 2017eb
072		7	_aLAN009000 _2bisacsh
082	0	4	_a302.2/2 _223
084			_aonline - DeGruyter
100	1		_aBateman, John _eautore
245	1	0	_aMultimodality : _bFoundations, Research and Analysis – A Problem-Oriented Introduction / _cJohn Bateman, Janina Wildfeuer, Tuomo Hiippala.
264		1	_aBerlin ; _aBoston : _bDe Gruyter Mouton, _c[2017]
264		4	_c©2017
300			_a1 online resource (VIII, 416 p.)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	0		_aMouton Textbook
505	0	0	_tFrontmatter -- _tContents -- _tHow to use this book -- _tPart I: Working your way into ‘multimodality’ -- _t1 Introduction: the challenge of multimodality -- _t2 Recognising multimodality: origins and inspirations -- _t3 Where is multimodality? Communicative situations and their media -- _t4 What is multimodality? Semiotic modes and a new ‘textuality’ -- _tPart II: Methods and analysis -- _t5 The scope and diversity of empirical research methods for multimodality -- _t6 Are your results saying anything? Some basics -- _t7 Multimodal navigator: how to plan your multimodal research -- _tPart III: Use cases -- _tUse case area 1: temporal, unscripted -- _t8 Gesture and face-to-face interaction -- _tUse case area 2: temporal, scripted -- _t9 Performances and the performing arts -- _tUse case area 3: spatial, static -- _t10 Layout space -- _t11 Diagrams and infographics -- _t12 Comics and graphic novels -- _tUse case area 4: spatial, dynamic -- _t13 Film and the moving (audio-)visual image -- _t14 Audiovisual presentations -- _tUse case area 5: spatiotemporal, interactive: ‘media that bite back’ -- _t15 Webpages and dynamic visualisations -- _t16 Social media -- _t17 Computer and video games -- _t18 Final words: ready, steady, analyse! -- _tBibliography -- _tIndex
506	0		_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star
520			_aThis textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.
530			_aIssued also in print.
538			_aMode of access: Internet via World Wide Web.
546			_aIn English.
588	0		_aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 25. Jun 2024)
650		0	_aCommunication _xPsychological aspects.
650		0	_aModality (Linguistics).
650		4	_aAngewandte Sprachwissenschaft.
650		4	_aKommunikation.
650		4	_aMedien.
650		4	_aMultimodalität.
650		7	_aLANGUAGE ARTS & DISCIPLINES / Linguistics / General. _2bisacsh
653			_aApplied Linguistics.
653			_aCommunication.
653			_aMedia.
653			_aMultimodality.
700	1		_aHiippala, Tuomo _eautore
700	1		_aWildfeuer, Janina _eautore
850			_aIT-RoAPU
856	4	0	_uhttps://doi.org/10.1515/9783110479898
856	4	0	_uhttps://www.degruyter.com/isbn/9783110479898
856	4	2	_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9783110479898/original
942			_cEB
999			_c238833 _d238833